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Are you still relying on consumers to search for and find your website? That's a dangerous game, and one you will lose over the long term.

How about your employees. How do you communicate with them? Do you rely on e-mails or an intranet site to get key messages across to them? I hope not.

The world has left the building...Your consumers and your employees are mobile now and they ain't coming back to find out what is happening on your website.

This post is all about getting out from behind your brand and letting it fly, wirelessly, to your customers, to your channels, and to your employees.

It's all about goin' mobile, because, like it or not, your most important constituents already are Read More
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Ever wonder if content can really drive traffic to your business? Read on to discover 22 ways you can get content to drive traffic to your business. And most of the ways are free. Read More
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Two workplace studies show a decrease in returns for companies with highly engaged workers, but a much larger decrease among those with the least engaged employees Read More
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If other companies follow Mott's lead, it could lead to a deflationary outcome if workers' wages spiral downward Read More
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Are you financially-savvy or utterly hopeless? Take a look at this Venn Diagram to find out which category you fall into: Financial nerd, geek, dweeb or dork Read More
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If a potential client looked for you online what would they find? Embarrassing Facebook pictures, a negative article written about your business from the local paper, a website that hasn’t been updated since it launched, or nothing at all? Of course, no one wants to fess up to any of those answers, but a lot of people fall into these categories Read More
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This post is intended to help you create and maintain a strong online presence so when someone Googles your name, you appear to walk the social media talk. If done right, you could become a successful personal brand but please note that our philosophy on personal branding is to leverage it for community building NOT to turn into a narcisisst that likes to tute his/her own horn 24/7 on social networks. We have a lot of those already. So let’s get start Read More
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A project manager is alot like the human brain operating the body.The project manager must be totally aware of what is happening in the project body and to know when there is a problem so it can get sorted Read More
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Standard marketing CRM type practice suggests that you should create and supplement a database of customers and prospects with the idea that you build more and more information to use to help build deeper relationships and create additional selling opportunities Read More
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Among the millions and millions of web site pages out there, one kind of page is often wasted space just begging for some marketing think. And no I’m not talking about the About Us page, but it might be close second Read More
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