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One of the essential strategies of social media marketing is to position yourself as an expert on your topic. You can do this via a variety of methods: publishing articles, blogging, creating and posting video tutorials, podcasts or talk radio, webinars and so on. But one of the easiest and still most effective is by participating in a group — a discussion list, forum or a sub-group within a social networking site Read More

Sales Rescue Team has started a new feature covering hot new small business applications that owners can use to grow their business. Some also get profiled at AllBusiness.com (Dun & Bradstreet division).

Just profiled Fanminder, App Bistro, My Recycle List, and many more already on the list. Feature is meant to be a quick overview and introduction to the up and coming software / SaaS / web-based players. Read More

How will the Yahoo! and Microsoft Search Alliance affect paid and organic search? Robyn Snyder shares some details Read More

Facebook may be the biggest social networking site ever today but can you imagine what they would have become without their 500 million users? It’ll probably be just another social networking site left in the dumps; nothing social about that isn’t it. Read More

Will the Bing-powered results on Yahoo! affect your website traffic? Patrick Hare shares insights on the transition Read More

One of the reasons Jay Conrad Levinson’s Guerrilla Marketing brand continues to grow is Jay’s willingness to work with co-authors who continue to build his brand by introducing new perspectives and readers.

One of the best recent examples of this is Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Recruit, Motivate, and Raise More Money by Jay Conrad Levinson, Frank Adkins, and Chris Forbes, experts in nonprofit fundraising Read More

Of course, many small business people now use online video as a marketing tool for their products and services, but is online video itself, say for YouTube or other video sites, a viable small business with profits derived by ad revenue only? A recent study lists ten current YouTube content producers who are generating six figure incomes from their content on the video site through banner ads alone. Take a look: Read More

This article gives a good example on how to handle employees by giving them an alternative compensation scheme. It elucidates a good example of how to encourage an employee to work to the best interest of the Company Read More

Microsoft Office is a tool found in most offices, so a tool that makes it easy to not only share documents through the cloud but to collaborate on them is a logical choice for many businesses. Central Desktop for Office is such a tool. Read More