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A free online resource devoted to pointing you toward the right keywords for your website. Learn the process for doing keyword research in 4 simple steps Read More

One of my favorite conferences of the year is finally upon us, the Internet Retailer Conference & Exhibition in Chicago. Not only is Chicago one of my favorite cities, but few conferences are able to pull off the “something for everyone” approach like IRCE. From top level strategy to tactical pointers, this conference has content that anyone in e-retailing will find valuable. True to form, while the keynotes look customarily solid, it is the breakout sessions where I believe the most valuable content resides. I’ll point out a few sessions I plan to hit and why Read More

Twilert is a simple online service that will monitor what people are saying about your brand on Twitter. In this post, I explain what I like about it, and give an example of how you might use it Read More

A webmaster tutorial video that covers how sites are displayed in Google search results. This video is direct from Google Read More

Buying Internet leads to support your sales team is a great marketing short-cut. You get experts to do the hard work of generating Web traffic, creating compelling offers, and optimizing lead conversion. Typically that all works together to give you reasonable results–more sales and less marketing overhead.

Before you declare success, I want to suggest another step in the lead buying process. A practice that you might even want to make sure you do before you buy anymore Internet leads Read More

ay, the whole directory value question may need some ’splaining…but here’s our take on the “value” of a link from a canuck directory site to your own site…least in our experience, eh!

Based on our own true belief that the “formula” that drives an SEO Campaign to the top of the rankings….is based on the fact that you need links, or rather “back links” from other sites to combine with your own superb content, to rank nice and high on a search engine. Simple and easy to understand and neither simple nor easy to accomplish. Hence the variety of serps that the world sees for their websites. Read More

I’ve had several clients recently ask me the same question: “Where’s the lead market headed next?”

Well, I’m no soothsayer or seer, but I think these kind of trends are pretty easy to breakdown into reasonable predictions. So, better than giving you a one line prediction. I’ll give you a freebie and walk you through some of my analysis Read More

Great news, your boss has selected you to create and manage the company’s new social media initiatives. Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” and then quickly thereafter “how do I get started?” First off, it is important to note that social media is not synonymous with Twitter or Facebook. According to Duct Tape Marketing, social media is the use of technology combined with social interaction to create or co-create value. Second, similar to any other marketing campaign, you must start by defining your target audience and then setting specific objectives that can be measured. Read More

Friday I wrote a post about how frustrating it can be to find time for blogging (or social media in general) when other time pressures seem overwhelming. I'm thrilled at the great responses I got, and I'd like to share a few of my favorite tips that I received from readers Read More