You’ve heard it before and it still rings true in today’s business world: it’s less expensive to keep an existing customer than to attract a new one. In fact this old maxim may hold even more water today due to recent economic belt tightening. So what can you do to boost your customer retention program? Read More
It’s easy for small businesses to feel like their brand-building strategy is at a disadvantage to those produced by global companies, but expensive campaigns aren’t necessarily better. Here are three ways to benefit from being a small company. Read More
It is important to remember that what works for some companies does not work for every company. What a company may gain in operational efficiency and the mirage of cost-cutting by building a homegrown mobile marketing solution it loses out on domain expertise, scalability, flexibility, and support. There are trade offs – sometimes significant trade offs – that are costly. Read More
If rumors are to be true, then Apple will be announcing its Ad network, iAd, to the press on Thursday, April 8th. While no one has any concrete details yet, speculation is enough to begin thinking of ways the Apple Ad network could impact your small business marketing/advertising strategy. Read More
Budgets for marketing are always tight, but these last few years, well, they’ve been stretched beyond tight.

marketing budgetSo, how do you decide where to invest the little money you have. Read More
Growing your site naturally with automated blogs substantially increases the amount of pages that can be indexed by the search engines. Having many pages indexed for targeted keywords opens the floodgate of traffic to your site. One way to increase your revenue is with increasing the number of visi... Read More
You need to get people talking about your business. Period. Your product/service must offer an experience that compels customers to talk about you and recommend your business to their network of contacts. Of course, there’s a flip-side to this equation and that’s when someone has a negative experience with your business and they decide to share that information on social networks. If you exp Read More
What’s your biggest hidden asset in your business? Here's a 4 Step system to tap your biggest hidden asset in your local business. Read More
In the construction and mechanical industries workers compensation insurance (workers comp) can be a severe expense. Read More
Getting startup funding is one of the biggest challenges facing any entrepreneur. The obvious starting place is the banks, but most are not lending to anyone. So what can you do to get cash? Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!