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Business financing can be obtained at the right time. You cannot get it easily, but if you invest time and effort on it, you can have it on the right time. Read More

Getting your message to the masses is only half the battle when it comes to building your online marketing ecosystem. You also have to consider which operational enhancements are required to automate the management of your online presence. Proactively engaging prospects and customers allows for diffusing negativity and garnering valuable feedback and insight as you interact with your customers Read More

A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centred around the key concept that customer satisfaction is the main goal. Read More

Today's story comes to us from Lucille Ferry in Jacksonville, Florida. She is CEO of The Foxglove Foundation, a non-profit that will construct transitional housing for displaced families in the US. Read More

The next block in our model of a successful marketing tactic is the all important Call To Action. Much has been written about the importance of having a call to action in your advertising and marketing materials, so I will... Read More

Interview with Brian Solis author of engage about measurable marketing online. Includes strategies, tips and more from a big time thought leader. Read More

Salespeople are responsible for managing the outcomes that they sell their clients. If you sold anything even remotely complex, like a real business improvement, it is inevitable that the execution comes with built-in challenges and problems. Despite all of your Read More

A few days ago a blog post from ZoomInfo hit my radar. It asks a simple question: Can Social Media Shorten the Sales Cycle?

Interesting question and my first reaction was, “sure.” However, this statistic got me thinking a little harder: “nearly 60% of b-to-b sales said that current sales cycles were longer than last year.”

How would I coach a B2B sales team that was faced with this trend in Read More

Where to find and add a meta description on a website and why it is the top priority for advertising your site. Included are 3 points to follow so that you get maximum exposure in Google and other search engines. Read More