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Ultimately, every business — whether it’s a retail store, a service provider, an information publisher, etc. — is about selling. But as important as sales and marketing are, they are made exponentially easier when the brand has strong appeal to consumers. Read More

Selling is all about two-way conversations, often taking place in real time. Salespeople speak to potential customers, answer questions, and address concerns. They also provide information on the fly and adjust messages so customers are persuaded to buy. That’s the way the process is supposed to work — as long as sales is aligned with marketing, says Linda Bishop… Read More

Owning a family business can be a great way to make a living for one’s parents, spouse, children, and other relatives. Hopefully, the business will grow and thrive enough to provide a good living for all these people now and in the future. However, in addition to all the usual challenges that accompany the start-up, operations, and growth of a business, family owned businesses have some unique ob Read More

It may seem like a stretch, but little changes in how you communicate can result in instantaneous and dramatic improvements in behavior, performance, customer service, branding, and profits. So says Stacey Hanke, a Chicago-based strategic communications expert. For example, if you don’t know how your messages are perceived by your customers, you will never make improvements. Read More

One of the biggest motivators for closing
a sale is fear.

Now, I’m not talking about horror movie-
type fear. I’m talking about fear of loss.

Use fear-based marketing to close more sales. Read More

The Forum of Private Business conducted a survey which has revealed that over 90% of business owners think that it will be difficult for their businesses to develop based upon the environment created by the Governments measures outlined in the 2010 Budget.

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Debbie's story is inspiring. She truly knows what it means to persevere when life gets tough. Thank you so much for sharing your story with us, Debbie. You really do sparkle! Read More

This is a Reality Blog where members can experience a startup without the risk. Sustainable Startup blog works in conjunction with an online business planning software called PlanHQ giving all members the opportunity to participate in a live ongoing business planning process. My ideas and contributions to this blog come from my 26 years of experience in doing and financing startup's. Read More

Spring is finally here after a brutal winter. As many of us get ready for Spring Cleaning, be sure that includes cleaning up your Twitter account. Read More