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My husband came home with this book last week. I am considering buying a business of great interest to me, but I have next to no experience with retail. He has his doubts about the whole “dummies” series, but thought maybe it would help me. Read More

What makes a customer purchase a product or service? One way could be from a salesman using classic salesmanship with a customer. And what entails classic Read More

Whether you're actively looking for clients on freelancing job boards, or you only get clients through referrals, you'll have to submit project Read More

Social networking has lowered the boundaries to conversation and interaction on the Internet. There are certain consequences to that as well as expectations. There are also triumphs. Read More

The beautiful part about guerrilla marketing is that you can generate a ton of visibility on a dirt-cheap budget – if any budget at all. In truth, the biggest investment is creativity and a little time to make it happen. Obviously, the bigger your budget the easier it may be to pull of something that can attract a lot of attention – but even some entrepreneurs have proven this isn’t always the ru Read More

If you rely on your local community for your revenue, there are some great local on-line marketing tools out there that you can use to your advantage. Here are a few local marketing tips to help you stand out in your community. Read More

I admit I’m still something of a newbie on Twitter, still finding my way on the question of how to use it most productively and usefully. Since many of our clients are newbies also, I thought it might be helpful to share what I’ve learned so far. Read More

This is a power-packed list of actionable tips for improving cash flow. It is neatly organized into the four main areas that address cash flow! Read More

Google Local is a great free online tool for small business owners. Business owners can use their Google Local listing to drive traffic to their business blog. Read More