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As a business owner, you pay a lot of attention to the look of your business, whether it’s a beautifully designed website, polished product displays or a glossy brochure. But the words you choose to describe your business can have just as powerful an effect on your customers Read More

Over the last ten days sales managers in three major firms outlined how their sales process needed to be changed, it wasn’t working and in particular it wasn’t helping to generate new opportunities. Read More

Are you a Crow or Magpie - big in size but the slightest movement will scare you off forever more? Are you a Blackbird - spending all your time obsessed with wooing the ladies and staving off a single competitor? Read More

Remember that the effectiveness of your campaign lies in adequate preparation and proper execution. Below are some do’s and don’ts that you should remember when marketing with postcards: Read More

Will the new health care reforms make small business owners sick? Have a look at this consumer primer and read between the lines in the sections on employers and the self-employed. You'll get a fairly good idea of what some may be facing. Read More

Many people get into business having a very good understanding of a product or service, yet have no idea how to actually market it. Over the last several Read More

As a business owner, developing different forms of small business income can be very beneficial. When you do not have to rely on one source of income, it can make things a lot easier on you and your business. Here are a few of the different forms of small Read More

Based on what has been seen and reported, it is reasonable to wonder if commercial banking has more big problems lurking in the wings. For the past year, most Read More

When I received my marketing degree 10 years ago, the coursework did not include classes for the types of marketing media that are available Read More