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Sales is about creating positive outcomes for others. In order to create these positive outcomes for others, the salesperson has to have both the desire and the ability to do so. Caring is the desire to create these outcomes, and the force underlying the actions they take to ensure that the outcomes are achieved for their clients. Read More
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Analytics are a very hot topic today, and the term analytics itself was initially applied to Web measurement. If you have a web site and no analytics you are walking into absolute dark. In this post I review three great books on Business Analytics. Read More
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This article is on Popular Science's development of a digital magazine. A digital magazine will change the landscape for advertising -- marketers will be able to offer ads with further product details than a paper ad, while readers will be able to buy content by the article as well as a whole issue. Read More
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This is a new field undertaken by marketers and advertisers that studies consumers’ sensorimotor, cognitive and affective response to marketing stimuli. Read More
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If price were the deciding factor in procurement, sales would be simpler and quicker. But it's more complex than that. Read More
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The wagon wheel of social media is ever increasing and moving at a jet speed influencing our lives and behavior and opinions! Here are some amazing stats…
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A business brochure must be able to communicate your message for it to become an effective marketing medium. Your brochure serves a as a silent salesperson representing your brand to clients when your presence isn’t there. Investing time and money in designing your brochure is essential to the success of your business, since your brochure design tells a lot about who you are and what you do. Read More
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Once upon a time news was delivered on the local green by the Town Crier. His three cries commanded a respectful silence and the attention of everyone who listened attentively to his announcement Read More
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Cash is vital for the running of any business. Profit, while important, will not keep the company in operation. Read More
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Video conferencing is one of those tools that when you have it available, the more uses you'll find for it. Check more on video conferencing in this article. Read More
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Share your small business tips with the community!
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