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After reading the press blitz from the industry publications last Friday I was fairly geeked up about what promised to be a really great, consumer-friendly mobile marketing approach.

Boy, have I been disappointed so far. Read More

You have with a website a powerful communication tool. Most Local Business Pros sense this, yet struggle with tapping into this power. Mostly, it’s because graphic designers and website builders- those folks you no doubt hired to build your site- don’t have a clue about marketing and the sales process. Read More

Whether you sell handmade jewelry, baby bibs, or e-books, good product photography is essential for your small business. Many small business owners start nervously biting their fingernails at just hearing the words product photography. They think that they have to own expensive equipment and have years of training to take good photographs. Not so, my friends. With a little bit of research and Read More

Interview with Stephanie Bagley project manager at Vaynermedia who spearheads the NHL's social media efforts. Includes advice for entrepreneurs on social media. Read More

I don’t know who’s ultimately at fault here, so I’m giving both Microsoft and Google red cards for childish behavior and losing site of the needs of their customers. Luckily, I have a customer generated fix. Read More

If you want to become a truly great salesperson, focus on the differentiations that make you and your product unique. Remember that YOU are Nature's greatest miracle! Read More

The goal of any business is for the customer to walk away happy with the transaction. Whether it be product, service, etc., the customer should ALWAYS walk away happy with a feeling of satisfaction that they made the right choice. Tom's Shoes has taken that one step further. Not only do their customers walk away feeling good about a purchase of well made, fairly affordable shoes, they also now wa Read More

Networking events form a huge part of business and every individual in business should be able to make the most out of networking events that they attend. However, not everyone is a people magnet. If you are trying to rock during your next event, here are five steps you can implement and build upon. Read More

Looking to capture a little luck of the Irish with your next press release? This week’s big event is St. Patrick’s Day, which means you’ve still got time to send out an eye-catching press release for small business that’s worth its weight in gold (or at least a pot of gold). Read More