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What is 'personal engagement' really?

Shane Ketterman of Five Forces Group says:

"personal engagement is taking the time, as a company or corporation or service provider, or whatever your business is and making me (the customer) feel as if you care, are listening, and update me on what’s happening with my product/service/project, etc." Read More

Softline Solutions shows you 51 way great ways to promote your local business on the internet. We talk about local online marketing strategies you can use. Read More

Here’s yet another example of how today’s technology can drastically improve your email marketing for small business. Are you leveraging your Web site to offer a virtual tour to showcase your products and services? Virtual tours can be a great way to bring your showroom to your customers, rather than worrying about bringing customers to your showroom. This strategy has been working for home build Read More

In sales (or anything else), one of the most important keys to success is persistence. How can you leverage this quality to work in your behalf? Read More

In sales you should always be learning: Where to find Audiobooks at a better price other then ITunes. Read More

The FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques.

FEATURED FREE WHITE PAPER OF THE WEEK: Title: Greenhouse Gas Management for Mediu Read More

I'm sure you've heard of Mr. Appliance by now. No? How about Mr. Handyman? Ok, now I'm getting somewhere. It seems like a lot of franchises have the name "Mr." in front of their names, lately. I'm not sure why.... Read More

Salespeople don’t sell product or services; they sell outcomes. Successful salespeople manage these outcomes for their clients and their companies, ensuring that they achieve the results and the outcome that they sold. Follow these steps to better manage your client’s outcomes. Read More

As you've probably heard, Burger King is experimenting with "Burger King Beer," in Miami, Florida... Maybe it's time for Burger King executives to invite their franchisees over for one. (A Beer!) Carrolls Restaurant Group is a tiny Burger King franchisee,... Read More