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Operating nationally is a great start, but expanding internationally requires research, knowledge, and diplomacy to ensure that you are doing the right thing. Read More

Establishing a culture of innovation, a popular phrase these days, is something many companies these days are interested in doing. After all, who doesn’t want to create a climate similar to Apple, where staffers feel empowered to change the world with their ideas? But how do you get people to think Read More

As such, if you have a Facebook business page, it's recommended by many social media and search engine optimization experts that you should leverage your Facebook page in building connections with new prospects and solidifying relationships with your existing customers. Read More

It's very important for would-be franchise owners to focus on the franchise concepts that are right for them. However...there's something else that they have to focus on, too. Read and learn. Read More

This article is geared toward helping individuals develop their own personal brand. It shows you how to avoid letting embarrassing content on social media profiles reach the general public and how to increase exposure to brand re-affirming content. Read More

Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you the basics of different free and easy to use website builder. Read More

Women journalists in Australia are improving their personal brands by taking up the Twitter challenge and expressing not just their journalism knowledge and expertise, but also the other sides that make up their whole personal brand.

Let’s take a look at these inspirational business women who ar Read More

I like to stay on top of the latest in the world of internet marketing - and what a big world it is!  I had the pleasure of attending the 3 day web marketing training event at the Brisbane Convention Centre in Southbank, called Armand Morin Live. Read More

As a franchise consultant (yes some also call me their franchise coach) I was talking with a franchise candidate the other day about her interest in owning a franchise. She was curious how she might “fit in” as a franchise owner. That led to a series of questions about her personality style, what Read More