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Questions to ask when researching how to build a strong brand identity that will identify your branding direction and goals. Read More

We’ve all found ourselves needing a little afternoon nap, and the siesta is part of the workday in countries such as Greece, Italy and Spain. New research has found that allowing employees to power nap could have a big effect on businesses. Would you allow workers to sleep on the job? Read More

Read the final instalment of The Content Manager's Guide to a Killer Online Content Marketing Plan, and learn what 4 questions you need to ask while rolling out your content. Read More

If you’re in the business of manufacturing a product then you need to develop a thorough production plan. That applies to everything from making “widgets” to sandwiches. Consider these strategies when developing the plan for your business. Read More

The focus is on Las Vegas in the next part of this blog series. With many hotels behind the curve on adapting social media into their marketing strategies, there are many properties doing a formidable job. Las Vegas is one city with a lot of potential for good practices on Facebook’s Timeline. With Read More

Do you press your employees to get to the next job ASAP? You may be unwittingly asking them to text and drive, just to keep on schedule.Make sure your Driving Policy is written in your operations manual. This article gives you some safety tips to think about implementing at your company. Read More

If you’re trying to acquire customers, the primary goal of your website should be to attract leads, convert leads into prospects, and convert prospects into customers. However, to make it a top performer, it needs a little outside help. Read More

I run into people all the time that don’t have websites, Facebook pages, Twitter accounts and more. Some have a splash page on a website, but it’s not regularly updated. When I talk to these planners, they often explain that their clients don’t care if they are online. They feel they don’t need to Read More

I am always amazed when people tell me things like “I use Facebook to run my entire store” or the PR guy I spoke to who told me “I’m just trying to get my clients to use Facebook instead of a website.” Reeeeallly???

My knee-jerk reaction is that is an awful idea, no one like marketers on Faceboo Read More