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You might remember me talking about focus and the importance of it in business. So, I was really thinking where should I focus in my business and I decided to let go of one of my projects, a gaming blog. Firstly, I went to Warrior Forum and asked approximately how much money could I Read More
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What is an HTML sitemap and why is it important? Last Friday night, I drove into Canberra, the Australian national capital, a city I am quite unfamiliar with. I was in a hire car which didn’t have a street directory or GPS navigator. I was searching for a hotel which was on one of the main streets Read More
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Not every good design element on one site will work well on others. For instance, a site that is designed to show off an artist’s portfolio might be taken in any of a number of directions by a good designer, depending upon the image of the artist and the character of their works. Read More
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Pop quiz: What's more important: What customers say? Or what they actually do? Here's how A/B testing, or "test and learn" marketing, can give your biz a giant boost... Read More
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Have you been told to turn everything or add no follow tags to the links on your site or blog? Here are 5 reasons why that is a dumb idea and why you should find another source for SEO advice. Read More
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The PR Verdict: “B” (Good Show) for Goldman Sachs’s softly-softly response in advance of publication.
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Ever since the term “Marketing Mix” was coined in 1953 by Neil Borden in his American Marketing Association presidential address, the term has become the norm amongst marketers. The 4 P’s of marketing that define the Marketing Mix are: Product, Price, Place, and Promotion. That is, the product you Read More
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In order to get your site recognized by the main search engines and obtain a high page ranking, you need to be able to get your site noticed by engines like Yahoo and Google.
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In my last post, we talked about how the time has come for a shift in your marketing. If you’re thinking of doing a new website or even a website refresh, you need to take a “mobile first” approach. This means you must design around the mobile user’s experience with your website via mobile, built… Read More
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Do yourself a favor and grab your cell phone. Now open up its browser and type in your company’s web address. Let’s start with the basics… What comes up? How fast? How does it look? Is it easy to read without having to swipe the page right and left to access its content, or reach… Read More
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Share your small business tips with the community!








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