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To increase your sphere of influence and 'rule the world', a counter-intuitive approach can do wonders.

Most of us wouldn’t mind if we were able to have a little more influence over parts of our world.

Would you like to have more ‘pull’ in the workplace? Maybe just be more influential in your Read More

The PR Verdict: “B” (Good Show) for IKEA and a brand remaining true to its liberal streak, but beware of starting something that could become a cultural flashpoint.
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The Quality Score is essential for digital marketers to understand because it helps determine how much you have to pay to receive a position in the “sponsored” area of the search engine results page. You can optimize your Quality Score to receive a higher position for a lower bid that your competit Read More

Marketing automation is about creating a plan, then leveraging content and unique tool sets to allow marketers and sales professionals to be more effective. Read More

very business needs leads to survive and grow. But how do you go about generating leads for your business?

Do you have a proven lead generation process for creating opportunities? Or, like many are you spending money on marketing initiatives without a clear indication of which tactics are delive Read More

This is the perfect time to take advantage of company pages as LinkedIn is introducing a new design to help businesses better express themselves on the top professional social network. Here are the things you need to know to help build your company’s presence on LinkedIn and increase your lead gene Read More

In today's world where people are more connected than ever before thanks to social media, nonprofit organizations need to make social fundraising a top priority to increase engagement, volunteers, donors and brand recognition. Read More

As an accessibility advocate, I get quite a few business owners and web developers who insist that they don’t have any disabled users or customers. I ask them if they’ve ever done a survey, just to see, and the answer is always no. Why, then, are they so certain that there’s no disabled people usin Read More

Yes that’s right….today is the second annual Lion’s Lair Gala event where the winners of the contest will be announced….and Snappay is one of those in the running for $100,000 in cash and prizes – and we’re pumped!

And the #HamOnt Spectator, our daily newspaper covered same in a full-page spread Read More