Even though I love technology, I always cringe when an entrepreneur starts his pitch by touting his new technology. He has forgotten that new technologies are perceived by most customers as causing more pain than the problems they hope to eliminate. I chastise these startups to highlight the soluti Read More
Conventional wisdom tells us that salespeople should go for the big sale, the record breaker, the home run. And conventional wisdom is usually correct.

But once in a while, going for the "big sale" isn't the best Read More
A trip to the gym. An empty water bottle. A perfectly placed free sample. And what the heck it all has to do with content marketing. Read More
Small companies can unlock a lot of marketing power by simply writing down descriptions of their most important customer segments. Pro Closets, a company that manufactures high-quality closet and storage systems, did just that. Read More
CRM, Money, Marketing, Core Mission and Technology.

These five issues can stump many small business owners, but thankfully they don’t have to. Knowing what the problems are, is half the battle. Read More
Multitasking is pervasive in our society and it may make us feel like better because it may seem that by multitasking, one is being more productive. However, multitasking actually often leads to subpar work and added stress. Read More
Today a lot of  marketers are struggling  to find ways to stay on top of social media marketing. Well today I’m going to be showing you how to answer all of these questions in minutes with Topsy a free instant social search tool. Read More
One of the easiest and most profitable methods of monetizing your newsletter is to monetize the real estate within your newsletter. Read More
Terry “Starbucker” is just about to start SOBCon NW. He answered my questions about his background, how SOBCon was born plus his future plans with co-founder Liz Strauss. Read More
Do you ever look back on your life and wonder how you ever got to where you are now?

It was a struggle every day. I was miserable. Overwhelmed with responsibility. But something in me knew I had to keep on keepin’ on to get where I wanted to be in life. I knew I could get through this and creat Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!