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pitching a story to local media takes more skills than just simply emailing the newspaper editor a press release. In order to successfully pitch your story to local media you need to put the same energy and thought that you do into running your business into effectively gaining media coverage. Ther Read More
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In this three-way interview, Melita Noel Cantu, Starla Halfmann, and I talk about how to go pro in the independent art world. Read More
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Investors are people too. They evaluate you like you should assess a possible co-founder or first employee. What are your credentials? What have you done that would convince me that my money is safe in your hands? Only after they see you as fundable, do they want to assess your plan for fundability Read More
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GetApp has researched the trending topics about accounting for small businesses that take place on the social web and identified the top accounting social media experts. Read More
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You’re self-employed, you work for myself.  You are the master of your universe.  You are the shot-caller, the mover and shaker, the boss, the head-hancho, the man (or woman).  But if you happen to be a “solopreneur”, you’re more than just the mastermind and face of your company.  You ARE the compa Read More
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As long as you don’t single out individuals as better friends than others, this could be a good way to keep the mood light. Read More
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I’ve spoken with many B2B marketers who say that content creation is one of the biggest problems in getting their content marketing strategy off the ground. They just don’t have the time to write as much content as is needed to really have an impact—but it doesn’t have to be that complicated! You d Read More
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Your business blog is a way to communicate directly with your customers on your own terms. It gives you a chance to interact with them, which is priceless for building relationships that will last for years. Read More
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Whenever start-up businesses are discussed, it is almost always the same obstacle that is noted as being the barrier towards growth. Read More
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There are some businesses out there that were created with every penny the owner had, leaving little room for a marketing budget. In today’s society, every business knows that it’s important to have an online presence, but if you don’t have the money to create a website, you’re not going to have a Read More
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Share your small business tips with the community!
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