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The recent Olympic Games were not only a display of athletic prowess. They were a showcase of national pride too. That got me thinking about how nationalism can best be used as a theme in brand-building and copywriting. Over the years, here are some brands that have played the country card well. Read More
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We asked The Young Entrepreneur Council, "As a young entrepreneur, what's your #1 source of practical business advice and why?" Here are their answers. Read More
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If your product or service is lacking when compared to the competition, you can no longer just rely on the Sales department to get you through. Read More
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Many companies are designing their social media strategies around "Likes" or "ReTweets" instead of against an action or an outcome. Read More
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Companies need to assess the worth of their customer over the course of the buying relationship - and treat them accordingly. Read More
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You don't have to be tech-savvy to automate affiliate coupon integration. Consider Coupilia, CouponFeed.net, FeedShare, For Me To Coupon, GoldenCAN, PopShops, and Prosperent. Read More
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Focus' Craig Rosenberg shares social media tips for B2B marketing that actually work. Looking for more tips on leveraging social media? Make sure to check out our upcoming roundtable discussion. Read More
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Beware: Quick spamming schemes can get you into an early lead, but will ultimately lead you to failure. Read More
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What must-have marketing tools should small businesses include in their marketing campaign when launching a new product? Read More
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Looking to improve your blog? These 5 plugins will not only help jazz up your site, it's a surefire way to direct traffic to your site and become more viral. Read More
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Share your small business tips with the community!
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