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Do you know how much a customer is worth to you?
If you’re like most business owners, you probably have a vague idea, but have never sat down and tried to figure it out. Read More

How one small business that sells footwear online uses Facebook contents to gain insight into why some products perform better than others. Read More

Have you considered putting customer profiling information on your website, where potential clients can review it and see that doing business with you would be a good idea? For a case study of a company that is applying this strategy well, visit Gryphon Roofing and Remodeling online. Read More

Video blogging (adding video clips to a blog) can help to drive traffic, lower bounce rate, increase engagement and conversions, and generally improve SEO (Search Engine Otimization) and Internet marketing. Read More

Coming up with a content strategy will help ensure that your content speaks to your target audience and provides them with value. Read More

There are no easy 3, 10, or 15 step process on perfecting your social presence--it differs for everyone. This guide simply provides helpful tips to establish your small business' Twitter account. Read More

When it comes to mobile shopping, the conventional wisdom about who tech early adopters are isn’t so wise after all. If you think the average mobile shopper is a single, young, white techie guy, it’s time to think again. Mobile Shopping Behaviors, a study by The Integer Group and M/A/R/C Research, Read More

The PR Verdict: F (Full Fiasco) for Scientology's PR. Something isn’t working despite the high number of celebrity followers?Why? Read More

Email marketing can be a very powerful way of promoting your website and keeping your users up to date with your latest content or offers. Read More