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For the majority of websites a separate site isn’t needed because a responsive website would be able to adjust to fit the size of your screen no matter what device you are using. The only reason to still have a mobile site is if you were treating your mobile site as more of a mobile app with very l Read More

A content management solution (or system) consists of a computer based system that allows a small business to edit, modify, collaborate, maintain, publish, and manage work-flow for all your content needs from one central place. Read More

Because July 4th is coming up in just a few days, I want to write today about Made In America, a unique store located near Niagara Falls. Made In America describes itself as “. . . the only general merchandise store in the country that sells 100% American Made Products, down to the packaging.”
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Social media is a common part of many marketing strategies, but determining the ROI of B2B social media marketing can be challenging. Read More

MANAGING YOUR business’ finances these days is seldom easy. You probably find it daunting and demanding, especially if you are doing it on your own. It is for this reason that many organizations and individuals who have experienced the pain of such undertakings are seeking professional assistance Read More

Christopher S. Penn is showing how you calculate your billing rate as a consultant, by using the "Floor & Ceiling" method. How do you set your rates? Read More

Business blogging is great for many reasons. It helps to establish your company as a thought leader in your industry, gain trust among target audience members, generate traffic to your website, and build natural inbound links to your content. What sets business blogging apart from other content mar Read More

It’s an unfortunate truth that the SEO industry is (and has been for a long time) plagued by black hat SEO practitioners, spammers, and just bad SEO providers in general. Since anyone can register a domain and claim to be an SEO expert, there are plenty of cheap, low-quality SEO services available Read More

It’s important to begin each day with a winner’s mindset. Deciding how your day will unfold before you even leave for the office (even if it’s just down the hall) has a powerful impact on the type of day you will experience.

We choose our attitude, focus, and emotions, so why not choose to set y Read More