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Every brand needs a core "Big Idea". But so few still have them.
When it comes to developing creating communication, I am a believer in the need to focus first and foremost on finding and agreeing the BIG IDEA. Then, and only then, should you worry about the execution. Read More

The PR Verdict: “A” (Gold Star!) for Katie Holmes, whose divorce strategy is like a precision bomb. Taking the media by surprise means that phase one of the divorce agenda is owned by Homes, hands down.
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Our audience wants to hear someone else sing a song once in a while. It’s true. They bought tickets to hear us, sure, but an opening band and intermission sounds pretty good after a while. We’ve already learned how to monitor our brand, and we know our blog and our social media should contain a gre Read More

When you’re selling on Etsy, it’s always clear that you have to make sure that you’re selling products that you’ve got some margin on — you’ve got to turn a profit on what you sell. But it can be harder to decide if commissions make sense. Read More

Affiliate Marketing has grown really bigger these days with the help of its Publishers. While many of them don't know what is Affiliate marketing is all about. Affiliate Marketing is nothing but buying and selling of products of various niche. It is a kind of business which rewards one or more affi Read More

It’s about time I blogged on this – the fact that when you ask any entrepreneur, startup founder, C-level exec “how you doing?” the answer is usually the same! Busy! Crazy busy! Too too busy! Not enough hours in the day type of answer…and there’s the rub! Are you – are we – all too too busy?

He Read More

But the secret I’m about to reveal is truly one of the most powerful actions you can take to increase the success of your Online presence.
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The trends in how startups design their websites and other visual components aren’t as obvious as trends in fashion, but they certainly existing. And getting behind the curve can mean that the sites you build can give visitors the feeling that you’re behind the times — not a good characteristic for Read More

If you're thinking about starting a business, or you just started out, here are 11 great business quotes that'll give you the mindset and foundation for building a great business. Read More