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To write copy that generates a reaction, you must dig into the emotional and psychological impact of the words you use.

Here are 63 words that will help you turn ordinary copy into something more powerful, and more effective. Read More

I write this post after receiving responses from HostGator and Godaddy. I am a little disappointed as they can't help me get my stolen site back. Read More

It's the reverse of all we were ever taught. Start a business, with a lot of hard work build it up, expand and then one day stop the growth. Surprisingly some businesses make the choice to stop growth and maintain a certain size.
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Sometimes it is the little things you need to get right in your marketing. In this post, Chris Dale from MarketingHQ highlights 7 basic mistakes that small businesses make with will stop their marketing dead on its tracks. Read More

Write an essay that compares and contrast three theories of motivation. Which one do you find most useful and why? Read More

Feeling lucky (or unlucky) is a behavior that drives people in many aspects of their lives. Luck operates in mysterious ways, that variety evidenced in a seemingly endless array of popular quotes that run the gamut from humor to inspiration and from tragedy to discouragement. Read More

The consultant said that there were 12 components that could be depreciated separately from building, so A-S depreciated them using recovery periods of between 5 and 15 years, rather than use the 27.5 year period required for the building. This increased the owners’ annual depreciation write-off b Read More

If you want to be noticed, you really have to make an impression quickly, and create a resume that is scanable, that captures the essence of who you are, and what you can offer to the employer. Read More

This fall, Starbucks has plans to open a specialty Tazo Tea Store in Seattle. They will offer over 80 varieties of loose-leaf tea from their tea bar where customers can blend, taste and socialize.

This is not your traditional coffee shop where people stop in to pick up their drinks and then lea Read More