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Brands and companies have been using Google+ since November 2011, when the network rolled out to businesses and other non-individual entities. The new social arena provided an opportunity to strengthen relationships with consumers and make up for any lack of success on other social networks, such a Read More

Web.com has signed a 10-year contract with the PGA to become the title sponsor of the newly renamed Web.com Tour. Previously the Nationwide Tour, the Web.com Tour will serve to identify and transition players who are ready to compete and win on the PGA TOUR. Web.com has seen rapid growth of its bus Read More

Patsy O’Connor knows QR codes better than most people. The owner/founder of CustomQRCodes.com is an evangelist for getting businesses to embrace the short code in their mobile marketing and promotion campaigns. I asked Patsy about the state of QR codes, whether they were fading in popularity (they’ Read More

If you have ever sat in rush hour traffic, wondering what it would be like to escape the daily gridlock and frustration, you may have considered bike commuting to work. For long distances, a car is a necessity. But if you live 15 miles or less from work and your lifestyle can accommodate a few sma Read More

The first step is to conduct research on the market in which you’ll be launching your new product or business. In the world of athletics, a fact that reflects on a truism in life is this: the point of separation between the person who cuts the tape at the finish line and the individual who comes in Read More

Success in a startup is not possible as a “one-man show.” An entrepreneur has to engage with team members, partners, investors, vendors, and customers. In my experience, the joy of positive engagement is sometimes the only pay you get in an early startup. Amazingly, many successful startups are bui Read More

Have you noticed that when people get their creative juices flowing, they usually come up with funny ideas first? But when you and your team are brainstorming for new advertising concepts and copy, should you go with your first impulse and try to make your customers laugh?
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Whether from a lack of experience or a lack of time, small businesses that aren’t using direct mail are missing out on a potentially significant source of local business. Here are some tips for getting started. Read More

POS systems have gone mobile to tailor to a wide variety of business niches, including restaurants, grocery stores, and even taxis. Thanks to the convenience of a wireless connection, almost any type of retail store can enable a customer to pay for a product or service away from a traditional cash Read More