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Like most things, there is no definitive answer whether email marketing or direct mail is superior. Below discuss the advantages and disadvantages of each. Read More

There are a variety of qualities that determine whether the work at home woman will succeed or not, but one that stands out above others is emotional intelligence. Read More

So far in this series we’ve discussed website design, navigation and usability. These are all very important. But what if no one finds your site???

Your website needs visitors in order to be successful. And those people need to be the right type of visitors if you hope to achieve your conversion Read More

The "elevator pitch" is a classic way to describe your business in 60 seconds or less - great for talking to busy investors or at networking functions. Coming up with the perfect pitch isn't as easy as it sounds, so here are some tips to get you started. Read More

When you are doing business online your customers don’t come in from the street. You need to make yourself visible for people to find you! That is why it is so important to find out how to market your online business for you to succeed. Read More

Human Resources Software applications are more than just a tool for HR process automation, it's the first step toward strategic talent management and cultural change. Read More

Keeping your sales team productive on the road can be challenging. These easy apps can help get things done, faster. Read More

A CEO Peer Group is a welcome oasis for CEOs. They speak freely with fellow members and do not feel as encumbered when speaking with their more formal boards. Read More

A new study from Buddy Media was released this week that provides helpful insight for social media marketers. The study examined 320 Twitter accounts from the world’s biggest brands, and while these brands are not specific to the hospitality or hotel industries per se, some of the findings and stat Read More