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One of the keys to staying sane as a small business owner is developing a system to manage customers and communication efforts. This is especially true if you do not have a large marketing and customer service staff. Fortunately Customer Relationship Management (CRM) systems were developed to help Read More

Earlier this morning I've spoken in Riga, Latvia at iLive Internet marketing conference. However, I didn't have to fly over the Atlantic for this one. This was my first time to present via a video conferencing... To be honest with you, I was somewhat nervous about the whole idea (strangely, I would Read More

Are you launching a marketing campaign for your small business? Whether its an online ad or a direct mail campaign, you have to take a step back and look at its relevancy to your targeted demographic even before thinking of an original or creative concept. Read More

Video is one of the most popular tools for online marketing these days. This is likely due to the fact that technology has become simpler. Anyone can create an online video through a flip video player, iMovie, or their personal computer. And then there’s YouTube, which sees 4 billion video views gl Read More

Retailers, restaurants, or any business with a storefront should run social media contests in store. Use iPad & OnSpot Social to turn contestants into customers. Read More

Any business can appreciate the value of signing new customers. They are the key to revenue generation, which is the ultimate goal of virtually every enterprise.

Yet, many business owners continue to be confused about how to go about maximizing their attractiveness to new customers. Read More

Search engine optimization may seem confusing but if you are trying to run a business online, it is crucial that you understand this important tool. If you implement the correct strategies, your website can be a primary traffic stop for internet searchers. Read More

As much as people in business are often stereotyped as constantly talking about "doing lunch sometime," most executives would rather just talk in their office for a few minutes and there's a simple reason for that.

Going out to lunch is a major time sink. Read More

Search engine optimization helps website owners use certain techniques to get their websites noticed by all the major search engines. Proper use of keywords will help to increase search engine ranking. Use keywords and phrases in your content that your target audience uses when accessing search engi... Read More