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Insight and value creation are closely intertwined. They speak to unique challenges to the customer and present opportunities, specific to the customer. They speak to things the customer might do--providing a unique road map for the customer. Read More

The bio box, the little blurb at the end of articles & blog posts for author info. In reality it so much more. Are you missing out on conversions? Read More

PickyDomains.com offers naming services so if you are looking for name for your business, you may want to consider this site. Read More

The ability to write good copy is a skill. Good copy can make you laugh, make you cry, and especially make you buy! But if you are considering hiring a copywriter it’s important to understand exactly what they do and what types of copy they can provide. Read More

"Brand building" is always mentioned as one of the biggest benefits of social media. But it's not true. Social media can't save your brand. Here's why. Read More

Today, we are going more on an in-depth lesson on combining outsourced lead generation services and direct mail. You may be thinking that direct mail is an age old approach to getting leads and it’s not quite as effective as cold calling. True. However, there are still some benefits that direct mai Read More

The Use Tax Defined: Learn more about what they are, where they apply and when they are due. Use taxes apply to a wide range of goods–any tangible personal property used, consumed or stored in the state–and services on which no sales tax was paid. Even if a sales tax was paid to an out-of-state ve Read More

Radio interviews provide great PR and marketing value to small businesses. In this post, Chris Dale shares some tips on how to maximise your marketing value in a radio interview. Read More

The PR Verdict: “C” for Irving Picard post Madoff. With over $500 million in fees nothing sounds entirely convincing but adding mitigating factors helped. Picard declined to be interviewed. Read More