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If you manage or are in a position of power at a hotel, it is probably up to you to decide how to manage your hotel’s social media channels. In all reality, it takes a lot more time and effort than you probably think. To do it right takes constant monitoring, updating, responding, tweeting, posting Read More

Your clients talk about you. And, it’s not just about your work, products, services or your company. They talk about you too and you should know how to influence what they say. Read More

PR Verdict: “F” for Sandy Weill and his attempt to secure a kinder image in the history books. Speaking in generalities will not redefine a damaged reputation.
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Of all the strategies and techniques I have used to increase visibility of my personal brand, content curation has been one of the most effective — and most fun to use.

Content curation helps you know and serve your audience better. By filtering the huge amount of information available online an Read More

When you boil it all down, airlines are really selling something pretty simple. They are there to transport people from one place to another. That could be why airlines have always had to rely on customer-service extras to differentiate themselves from competitors.
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You may know exactly what your talent is, or you may not have a clue. You may have one talent or you may be naturally gifted at 10 different things.

Here’s the thing I want to ask you though…

Are you using your talents to grow your business? Read More

After reading Forbe’s article today titled 10 Startups Changing the World And What We Can Learn From Them, I started exploring their #9 startup called DocStoc.com. This site offers documents both free and through their monthly payment plan. I discovered one document in particular and thought I’d sh Read More

I just released my latest ebook, How to Manage Multiple Blogs Without Going Crazy. It costs a whopping $2.99 and for that you get the book in audio (MP3), PDF, and Kindle formats. Read More

There's been a flurry of recent coverage praising Sheryl Sandberg, the chief operating officer of Facebook, for leaving the office every day at 5:30 p.m. to be with her kids.  Apparently she's been doing this for years, but only recently "came out of the closet," as it were. Read More