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Social media interactions can provide your company with a lot of positive reinforcement that can benefit your brand. But along with the good messages, you can get negative feedback as well— it’s just the nature of business. Responding to negative comments on social media platforms can be challengin Read More
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When I started my own business, I suffered from a lack of understanding about what it took to be a successful business owner. Things were stagnant and business was slow. Other business friends told me to become an information sponge and figure out where I was and what I needed to learn. For me that Read More
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The PR Verdict; “F” for Sarah MacIntyre and her relationship with media chums. Claiming the Premier is unavailable should only be used rarely as a PR tactic. Read More
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Both private and public construction projects aren’t cheap. In fact, Mortgage News Daily reported that $827 billion was spent on construction in the U.S., as of 2012. This included private nonresidential, private residential, and public construction projects, causing construction spend to rise 6.5% Read More
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When you are applying for a job online in most cases, a computer program will be the first thing that 'reads' your resume. This is why it is so important to have a keyword rich resume.
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Every business needs to differentiate itself, to find a way to show the world how it’s unique and different. If you don't, what reason does anyone have for choosing your business over any of the others that provide the same goods or services? Read More
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According to a recent study conducted by the National Federation of Independent Business (NFIB), many business owners are currently expressing that they are currently experiencing the lows of operating a small business.

According to a press release issued by NFIB, the Small-Business Optimism I Read More
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On Thursday 26th April I’m attending (as a panelist) the Conference and Hospitality Show 2012 at Leeds United Football Club, Elland Road.

It’s the only show of its kind outside of London, bringing together people who work at all levels within the conference, events and hospitality industry. The Read More
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Targeted ad groups yield a higher AdWords quality score and allow more targeted ad copy to increase CTR. Google's new Ad Group Ideas tool automatically organizes keywords into targeted ad groups - basically doing one of the hardest parts of a successful AdWords campaign for you! Read More
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Consumers still care about buying environmentally friendly products and services, but they’re skeptical about companies’ environmental claims and reluctant to spend money on green products in today’s tight economy. The 2012 Cone Green Gap Trend Tracker found that just 44 percent of respondents thin Read More
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