HeatherStone commented on the following stories on BizSugar
15 Creative Workspaces Will Inspire You
"Hi Julian, What fantastic photos! It was so neat coming across this post on the BizSugar community. I'm of the firm belief awesome work environment can improve employee morale and productivity. Who knows? The improved output may even justify what must be a much higher overhead."Free vs paid social media: What's right for your business?
"Hi Lauren, I think ultimately it depends on your business. Some businesses see more success with social advertising than others. Ultimately, social ads are more useful for drawing attention to your social presence. If this is your goal, social ads are probably for you. Thanks to Cate for sharing this post with the BizSugar community. "Developing a Successful Business and Marketing Strategy
"Hi Laura, This is the way to develop a truly great marketing strategy. Start from the general and go the specific. If the same thing worked for every brand, this process would be easy. But, of course, that's beside the point. Brands need to stand apart. Thanks for sharing this with the BizSugar community. "Zombie Guide to Killer Blog Openings
"Hi Belinda, Well, your opening certainly grabbed me. So neat to see your post shared on the BizSugar community. I'm wondering how much you worry about SEO while writing your attention grabbing openings. I guess I'm asking the age old question, do you write for humans or search engines...or is it realistically a bit of both? Readers must find your post first, of course, usually through a Google search. But once they get there, optimization is not enough to hold them."Your Website May Never Recover From Penguin
"Hi Ben, A scary post to say the least. I'm wondering if you've heard any other suggestions beyond "conversion optimization." As you say, this would seem to require traffic to optimize conversion from. I suppose it's possible increased social media traffic and sharing could fill some of the gap taken away as a result of lower ranking. But I've not seen too many sites myself, even those with relatively low ranking, where search engine traffic was not a pretty important part of the equation."Optimizing Your Web Presence for Bing: The Other Search Engine
"Hi Francis, Thanks for the post. And thanks to Mike for sharing it with the BizSugar community. Though Bing is certainly growing, Google is still the biggest player, so I guess my question is whether there are times when optimizing for Bing is at odds with maintaining good optimization for the bigger and more influential search engine. Link building strategy springs to mind here"What Tools Do You Need to be A Successful Entrepreneur?
"Hi Steven, As Megan's article suggests, it's tough being a "lone wolf" when starting or running a successful company. The thing to remember is that building that support system is the real responsibility of the entrepreneur. It's harder than some might imagine to find and put together a team, especially a team that can and will accomplish the goals you envision. Too many entrepreneurs focus only on the product or service they hope to create. What they should focus on is the team that will help them create it."Improve Customer Retention The Smart Way
"Susan, I agree with the importance of gathering feedback to customize interaction with customers, but it seems to me that this approach will always be at odds with efforts to simplify your process. Also, the number of segments created to accommodate customer preference will become a greater challenge as your business scales. I'm wondering about how these two objectives--customization and simplification--can be reconciled. "Subscribe
Travel Programs Benefit Entrepreneurs
"Hi Ben, Appreciated running across your post on the BizSugar community. I think the benefit of studying other startup ecosystems shouldn't be underrated. It can also go beyond travel programs for local entrepreneurs. How about also arranging for local visits by successful entrepreneurs and leaders in entrepreneurship or seminars and workshops that bring experts into your community so that they can give you some insight into what local resources you may be overlooking?"