HeatherStone commented on the following stories on BizSugar
How To Get Subscribers and Keep Them Happy
"Hi Ms. Ileane, Nice photo from the AWeber open house! Customers or subscribers. It's all the same, of course. And when keeping them happy, many of the same principles apply. Thanks for the great tips and for sharing this post with the BizSugar community. "Social media in times of tragedy
"Hi Cendrine, Well, there certainly seems to be no shortage of posts on this subject, and probably with good reason. In the end, I think social media behavior during tragedy, like human behavior in general, is likely to vary greatly. It will depend on the outlook of the participant, how close they might or might not be to the tragedy and maybe most importantly how their followers feel about it. There is no big corporate entity to set policy. Social media users are on their own. "How to Market Your Business
"Summer, I'd add that markets change constantly so staying where you are and failing to grow your business even when change around you continues can be a very dangerous strategy. Will your current market niche even be there five years from now? Ten years? Thanks for the post and for sharing it with the BizSugar community."4 Vital Conversations for Any Startup Team
"Hey Cate, Thanks so much for sharing Nellie's post. Conversations like these are so important, and not just among friends and family members. Understanding who contributes what in a startup and what this means in terms of equity is critical. It's the reason detailed contracts are drawn up and lengthy negotiations are held when investors enter the picture or when a company goes public. Founders make a mistake when they fail to define equity at the beginning of the process simply because there doesn't yet seem to be any value to have equity in. "Why I Love Local Business
"Hi Dave, Thanks for the post and, of course, for sharing it with the BizSugar community. I think the need to prove yourself on your own is definitely an important motivation for a lot of entrepreneurs. Also, having no feedback but your customers is the real challenge here. It's a very different kind of feedback then you have from an employer or supervisor. Finding your own way instead of relying on an approach tested by others is the hard part here. "Subscribe
The 10 Commandments of Social Media for Brands
"Hi Cate, Number two is hugely important in business, and not just in your social media engagement. Thanks for sharing. "