HeatherStone commented on the following stories on BizSugar
Setting Small Business Goals Nickelback Style
"Hi Paul, Relating basic business goals to a pop tune. Brilliant! Focusing on what you truly hope to accomplish is so very important in the process. And this involves looking at both long range and short range goals. Where do you want to go and how are you going to get there? It's a powerful combination and one that can't be ignored."Google: Strive for Relevancy But Don't Forget Small Businesses
"Hi Hayley, It would certainly be nice to see small businesses get equal representation. Then again, realistically, Google also serves its results based on site popularity and clearly sites like Amazon and eBay have the advantage here. Perhaps the key for small businesses is to rank for some other less competitive aspect of their brand rather than a particular product many other businesses also offer."Google+ Comments on Blogger
"Hi Martin, It's an interesting feature. As is the case with other commenting tools however, I sometimes wonder about the wisdom of making it necessary to interact with yet another social network just to allow someone to comment on your blog. Is it really good for your blog engagement or just good for Google+? And how many comments does it discourage from those who don't yet have a Google+ account (yes, there are still some) or who don't want to sign into it just to comment on your blog? "How Twitter Can Make You A Better SEO
"Hi Kumail, Thanks for sharing these thoughts with the BizSugar community. I'm wondering if you think Twitter is more effective for SEO than Facebook, and if so why. Considering Facebook's larger size, do you think it has to do with level of noise on one platform versus the other?"Do You Have A Simple Customer Retention Strategy? | M4B Marketing
"Hi Susan, I think every small business owner knows its important to keep customers and maybe when you have just a few and a personal relationship with each it's not that complicated. But when that customer base increases in size, it gets a bit daunting and its harder to keep track and make sure your regulars keep coming back for more."How to Write Radical Headlines Without Even Trying
"Hi Kelvin, Attention grabbing is good, of course, but I think some copywriters can occasionally go a bit over the top in an attempt to sell a post. Remember that when visitors actually read your article, it must actually deliver. Otherwise, they are likely to feel misled. Thanks for sharing your post with the BizSugar community."Starting a Business with the Help of Social Media
"Social media is a powerful tool but it is not a silver bullet. A good marketing plan should start with an effort to identify your target audience and then an effort to figure out how to reach them. Though certainly this effort may and probably will involve social media, use of these tools should never be seen as a simple substitute for a comprehensive marketing plan that addresses all of the challenges of getting your message across."Subscribe
Pinterest Case Study: Focus and Read
"Ha! Hey, Mike. When I started reading your post I was thinking there was going to be an argument here for using Pinterest because of peoples' lack of patience with reading. Almost did a double take. Not a very politically correct thought to go through my mind though. :) Thanks for sharing the post with the BizSugar community. "