HeatherStone commented on the following stories on BizSugar
Scaling a Home-Based Business
"Hi Tammy, Thanks so much for your post and I'm hoping everyone also got a chance to take a look at your great video profile on your "About" page too. Here at BizSugar.com we feel that, not only are home businesses becoming ever more prevalent, but the variety of businesses that are doable without the need for a traditional office are increasing. Costs remain low and technology actually increases productivity, at least in some cases. Do you see an increase in the variety of businesses operating out of home offices? How would you describe that part of the trend? What types of businesses do you see the most often now moving out of the traditional office environment and into the home? "Three Virtual Assistants Who Have Taken Their Businesses to Six Figures
"Hi Holly, Wow! What great interviews. Of course, Michelle is also a contributor here at BizSugar and it's so great to see her represented here. I must admit it's sometimes surprising to see just how profitable a virtual assistant business can be. Just amazing. Thanks again! "Normally I Tell Business Owners Not To Do This
"Stephanie, I agree about sticking with strategies that are working and then experimenting with new ones a bit at a time. My question is how do you avoid following every new marketing trend and yet remain open to the new ones that are particularly suited for your business? What's your advice on this? "8 Super-Sneaky Shortcuts to Better Content Marketing
"Hi Susan, Quick question here. Just to play devil's advocate, isn't there a danger in too much automation when it comes to social engagement. Just curious. What steps to you take to be sure your social channels and interaction with fans and followers doesn't become (for lack of a better word) too robotic? "Open Letter From The Franchise KingĀ® To The Mayor Of Seattle
"Hi Joel, The franchise issue is an additional wrinkle in the whole minimum wage debate. Of course, other issues have also been raised. One of them is the question of whether a rule like this effective only within the city limits will tend to drive businesses out to the suburbs. In other words, can such rules only really work if they are more universal? Yet, another is whether such rules fail to take into account the radically different profit margins in different businesses. For example, does a food service or small retail business with considerable overhead have the same amount of money to allocate to a higher wage as, say, a software company?"5 Essential Components Of A Successful Digital Product Launch
"Hi Niall, Thanks for sharing the post. I realize you didn't write it, but I can't help wondering if guest blogging (a somewhat out of favor term these days) and networking shouldn't both be part of your social media marketing plan. Why are they listed separately here? Any chance Jawad could drop by on BizSugar and explain this a bit further? "You'll Never Guess How Much These 15 Logos and Trademarks Cost
"Hey Art, You're right. I might not have guessed. Except it seems to me I've seen at least some of these somewhere before. The main takeaway, I think, is that there's often little correlation between the expense of a logo and its effectiveness in projecting the brand. "Anatomy of a Good About Page
"Janice, A great point here about talking to the customer/visitor instead of talking about yourself on the about page. After all, this isn't really about you, is it? Another subtler point here is that in places where your story and that of your customers may converge (you've created a product out of a need you experienced personally in your life and now you are sharing it with others), more about you may actually be a good idea. "Subscribe
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CEO Mindset: Are You Contagious?
"Hi Elli, Really fascinating as always. This is another indication that leadership really has a great deal to do with self-mastery. Or at least, it has to do with creating the state of mind within yourself that you want and hope will become a part of your company's culture. It also really indicates the need for a high level of self-awareness. You absolutely have to know what you're putting out there."