HeatherStone commented on the following stories on BizSugar
20 Industries Successfully Using Social Media Blogging
"Hi Mary, All great examples of businesses and industries that are using social media (and really a lot of online marketing techniques) correctly. The question is for industries and markets not on this list (I'm sure we can all think of a few!) why are they failing to do so? And is it hurting their business? "Pop quiz! How are retailers using quizzes to improve the customer experience?
"Hi Chelle, I think in this case quizzes may serve a dual purpose, especially if done right. Not only are they one more way to engage the audience. I'm guessing they also can be sources of considerable consumer data helping you to keep your finger on the pulse, so to speak. Of course, with increasingly more sophisticated analytics tracking what customers do not just what they say, I'm not certain how this data is weighed compared to information gathered through other means. "Email Marketing: How To Grow Email List Via Brand Advocates
"Hi Adeyemi, There's no doubt about it! You cannot grow your business in a vacuum. And,, of course, part of this is not only having customers but also fans singing your praises -- and bringing in more customers. I'm sure this the case in many businesses besides email marketing. What do you think?"Why Email Is the Ultimate Social Media Tool By Lon Safko
"Hi Chris, I'm sure Ron has a point here. I'm equally sure I've heard the argument from others before. My question for you with your sales experience is this. Does email remain the most effective online sales tool -- even with all we're hearing about the growth of social commerce, etc.? Is there any data on this?"Would you Hire Someone Without an Interview or Even Seeing a Resume?
"Hi Emma, Thanks for sharing. I'd guess the hardest thing about picking a virtual assistant would be picking someone who will fit with how you work and with how your business works. That implies not only getting a virtual assistant who is effective, but finding one with a specific style that matches you."3 Things Franchise Brokers Want To Keep Under Wraps
"Hi Joel, Interesting look into the franchise broker world. Since you'll only be working with one franchise broker, how do you pick the right one for you/ I hear what you're saying about asking for success stories and getting references. But, at the end of the day, what one piece of advice would you give for narrowing down your choice?"Subscribe
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4 Ways to Avoid Social Media Burnout
"Hi Cendrine, I'm thinking the idea of working smarter not harder deserves an entry here. Not all efforts in social media bring the same level of reward. What do you think? "