HeatherStone commented on the following stories on BizSugar
How Charities Should Be Using Social Media
"Hi Jonny, You don't hear nearly enough about this topic, but, of course, you really should. Just like businesses, non-profits need cash flow. That means, in their case, generally donations instead of revenue. But it absolutely means connecting with those who support what they do, in other words, fans of their brand. "Understanding Metadata: 5 Need-to-Know Basics
"Hi John, Yep, meta tags may no longer be something Google pays attention to but they remain important (perhaps even more so) for what they mean to the humans viewing your site in search results. Thanks so much to Susan Payton for sharing this with the BizSugar community."5 Business Mistakes Freelance Writers Make
"Hi Tom, One and two are related here. Because the rates you charge are connected to the amount of work you must do to break even. And that, in turn, has to do with the amount of time and energy spent marketing and the quality of future jobs. A vicious circle!"Marketing Trends: Don’t Worry, Your Kittens Are Safe
"Hi Jon, The Star Trek reference is, of course, priceless. But I think, to your point, there's also the issue of what's right to reach your customers, isn't there? I mean, newspaper advertising may not be trending, for example, but if you happen to know your entire customer base reads newspapers exclusively and doesn't use the computer, that's what you go with. Trends are fine, but actually reaching your customers is the most important thing. "Subscribe
Best business to start in 2014
"Really interesting look into that market, Martin. Thanks for sharing."