HeatherStone commented on the following stories on BizSugar
Cheatsheet: How Brands Can Win Reddit
"Hi Suzanne, Reddit is a valuable resource for some communities. But generally it depends on your interests and the content you are attempting to share. Reddit tends to be a bit techie and geeky with emphasis on entertainment too -- such as gaming, movies and music. If your message fits within this setting, Reddit may be the place for you. "A Content Strategy Checklist You Can't Miss!
"Daniel, All of this is great and thanks for sharing this post with the BizSugar community. There are two questions, however, and I would love for you to address these in the comment section on the BizSugar community, if at all possible. First, when we talk about traffic, we also obviously need conversion. In other words, just as I would imagine that the sheer number of visitors on a very popular website would result in at least a few sales of my product, I would assume that if my content strategy was better calibrated, I might be expected to make more sales with fewer actual visitors (because the visitors I am getting are the right ones.) As an example, just because there are millions of people cramming onto my site to see a cute kitty photo, does not mean they'll be buying my report on how to build a profitable website. So how do we make sure we are getting not just traffic, but the right traffic? Second, how can we be sure content that worked for someone else's blog will work for ours as well? I think we've all seen this again and again. A certain kind of content works effectively on another popular blog but we publish something similar and all we hear are crickets. Part of the reason for this, I think, has to do with the fact that there could be ever so subtle differences between that blog's audience and yours. It could be an age difference, a cultural difference, a difference in experience level. Heck, it could be just about anything. So how do we filter our planned content through what we know about our audience to determine whether or not a great piece of content on a competitor's blog will really work effectively for us, or whether our resources would be more effectively spent developing a different kind of content entirely? "The Social Media Generation Animated [Video]
"Whoa! Dark video, but I couldn't resist. Although your video is very tangential to small business, I'm going to say that it gives us a a glimpse into whatever our small business audience who utilizes social media might be seeking from us as marketers...I feel I'm reaching here (probably because I like the artistic quality of the animation), but I think the video is commentary on how hooked people are to these platforms. And, of course, small business people would do well to remember that as they endeavor to market to that audience. Great post!"Best business to start in 2014
"Hi Adam, I'd say there are some excellent possibilities on this list for perspective entrepreneurs out there. And all sound like they might have some potential given trends that are observable in the market today. My question is, how did you pick the ones that made the list and are there any that didn't make the cut?"Subscribe
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A Higher Level of Customer Relationship Management: Building Closer Customer Relationships
"Hi Joanie, I think data collection is a big deal here. Of course, the truth is, (and I'm sure you've seen this yourself) that the real question is not only whether companies collect data but whether they effectively use the data they've collected to build those relationships. It seems counter intuitive that a company would collect data and then not use it, but I've been told it happens a lot."