HeatherStone commented on the following stories on BizSugar
How To Land Your First Client - The Small Business Playbook
"Hi Gary, All great points. This is a great starting post for any beginning entrepreneur to read. Yep, it makes no difference what business you're in. Until you've got a customer you are not in business. Sorry to see the comments closed on this one at your blog, Gary, 'cause I'm sure you would have gotten some response. Thanks, as always, for your awesome contributions to the BizSugar community."What The Edinburgh Fringe Festival Taught Me About Digital Marketing
"Hi Andy, Yes, going where your audience (and your potential customer base) hangs out is so important. This is why it's so pointless when people talk about the size of a social network. The fact is, if the customers who would tend to appreciate your product aren't there, you're wasting your time. A smaller channel much more attuned to your brand would probably help you much more. The thing is, as you say, it isn't always obvious where your audience is immediately. That's why it can take some experimentation to find them."The growth of online retail and the increasing importance of digital communication
"Hi Jonny, There has been a lot of buzz and a lot of data about the increased importance of online retail. And with good reason. Certainly the trend of online purchasing continues with no sign of slowing so this is a growing opportunity online business owners need to consider."Simple Steps To Build Sales For Your Product
"Hi Rahul, I think it's tempting to set the bar high when trying to figure out who would want your product or service. After all, every entrepreneur wants to create the next big thing. The irony is that this can get to be a bit overwhelming. How do you concentrate your efforts when you've cast such a wide net? Better to identify those niche communities with a real passion for your product and thus a propensity for sharing that passion with others. It keeps growth organic, maintains the personal nature of the marketing process and yet has the capacity to help you scale at a much faster rate than your organization would ever be able to do on its own. "Subscribe
Want More Money? Get Sales Leadership
"Warren, So true about the difference in talents. Being able to sell does not a great manager make. It's also possible that no one explained to this fellow the difference between making sales and leading a sales team. Or that he never found a way to make the transition. There are also examples of people who possess not only the talent to do a task, but the ability to coach others in developing similar talents. The ability to make that transition is another huge issue. "