HeatherStone commented on the following stories on BizSugar
Email Programs: Best Practice to End Shopping Cart Abandonment
"Hi William, Shopping cart abandonment is a huge issue. And my understanding is that email followup within hours of those abandonments is the best way to address the problem. Thanks for the update and for sharing it with members of the BizSugar community!"Looking For Quick B2B Visitor Growth? Look to LinkedIn
"Nick Stamoulis, I can personally attest to the traffic that can be driven via LinkedIn groups if you have a website that fits effectively into a B2B niche represented there. In fact, most niches have multiple groups catering to them. (Small business and online marketing are two examples.) The key is to avoid being over promotional and to focus on sharing helpful content. "Target Rocks at Using Social Media and Digital Marketing to Reach College Students
"Hi Angela, It's pretty amazing seeing a big brand really pull this off, though Target has been good at these kinds of innovative moves. I think small businesses have signaled the willingness to do this kind of marketing but sometimes lack the resources to see it through. Thanks to Chelle Parmele for sharing this with the BizSugar community. "QR Codes and Event Marketing
"Hi Jon-Mikel, It is exciting how mobile again offers us the opportunity to get involved with our communities in the non-digital world. For business owners who may have been starting to feel a bit isolated sitting alone in their offices behind their laptops, it's time to get back out there, and mobile is the way."Subscribe
Should the boss friend their employees on Facebook?
"Hi Devan, It's an interesting question. I've talked to people who hold opinions for and against and I suppose it depends upon the situation. It may also depend upon the business you're in. Thanks for sharing with the BizSugar community."