HeatherStone commented on the following stories on BizSugar
What Are The Best Tactics To Get New Customers? | M4B Marketing
"Hi Susan, As a thought experiment, it can be helpful to simply pick one of the points you've listed above--say, customers, time or money budget, market etc.--and figure out a set of tactics to fit that particular variable. Do this a couple of times with a number of the variables as a kind of brainstorming exercise. This will keep the process simple and allow you to consider a number of different tactics without being overwhelmed by trying to pick just one that fits them all. "Tools Don't Change People
"Hi David, On the face of your argument, I agree, that it's the person who must be skilled and effective to use tools effectively and that simply employing a tool to achieve a business goal--sales, marketing, whatever--isn't a substitute for actual skill. BUT, I do believe tools such as these change people--technology changes the way we think, prioritize, manage time, break down tasks, etc. I have been in college for IS for the last few years, as an adult student, and IS was a great change from my former interests, which were artistic. I feel that slowly, almost insipidly, if you will, the tech tools, apps I use have truly shaped the way I think when planning projects, approaching business situations, and even when approaching life itself. What do you think? Can't we both be correct to some extent, within the framework I've outlined? BTW, great post, and thank you so much for being such a great contributor to BizSugar!"Back to Sourcing Fundamentals: Re-Organizing the Purchasing Function
"Hi Julie, Sure anyone can buy anything from anywhere, but the thing is that there are usually a few best options for your company. Thanks for these great suggestions, and thanks to Lisa for sharing them with the BizSugar community."Gen X-PECTATIONS: 3 Lessons for Communication Turbulence
"Hi Sherri & Lisa, Fantastic article and some points are so so true--being a Gen-Xer myself, I have to say you've hit the nail on the head about micro management. But question: why do you think as you stated, some Boomers just go straight for the Gen-Y employee? Because millennials are far less dedicated to their work for the sake of doing well than Gen-Xers are (if such blanket statements really could apply), and personally I find the millennials I've come across to be shallow, unfocused, lacking work ethic, self indulgent, arrogant, and hedonistic. I know that sounds harsh--but that has been my experience. I wonder if Boomers and Millennials have that in common, because Gen-X is much more serious, educated, and realistic than either former group. What do you think? Is it that Gen-X is bypassed for management because the other two generations are so similar to one another? Do they see more eye to eye? Let me know your thoughts, and thanks so much for contributing to BizSugar!"Set Your Business Up for Success with an Advisory Board
"Having seen an advisory board really work effectively in several cases, I would highly recommend more entrepreneurs and small business owners seriously consider this. Great suggestion, Thursday. Thanks for sharing it with the BizSugar community."Are You Making These Two Amateur Branding Mistakes?
"Hi Brett, Thanks so much for sharing with the BizSugar community. I think establishing your business quick and dirty on a social media site is OK in the beginning, perhaps to test the waters and see whether you can reach your customers. But, of course, it's how you adapt to change long term that really counts."Social Media Winter is Coming [#GoT #INFOGRAPH]
"Hey Mike, ridiculously fantastic post you have here! It's like a bright and faceted jewel among the slag. That said, I would love to see what you could do with the realm of DUNE (Frank/Brian Herbert), which is a bit older but worthy of a great business post. I'm going to share this one all around the small business realm. BTW, you forgot to note that in a stunning stroke of masochism, Instagram decided NOT to connect to Facebook on my Samsung Charge and instead buddied up immediately to Twitter. Maybe there's a secret liaison going on there...well, at least on my phone, lol. Anyway, thank you so much for the great read, and thanks for submitting it to BizSugar!"Brand Crisis Comms: This Is How You Do It Right
"Hi Shelly. Mistakes are inevitable in any business, and, as you point out, the Internet has made it unwise to try to hide those errors. Especially the big ones. Transparency is the best policy. It's also best to remember that no solution will satisfy everyone. Thanks to Michelle Mangen for sharing this post with the BizSugar community!"Subscribe
8 Deadliest Myths About Blogging
"Hi Saqib, It's generally not a good idea to come up with hard and fast rules for any business and about what will work and what won't work. These things generally vary from business to business and from entrepreneur to entrepreneur. Sure, there may be good and bad practices depending upon industry. But it's a much better idea in most cases to experiment a bit until you discover what works for you. "