RickPulito commented on the following stories on BizSugar
Thanks, Duncan. You are so right...If the purpose of a case study is to say, "this is how you need to do it", then why not just organize a presentation that links the solution to the issue or opportunity and defines a sound rationale? The better alternative is to build the right tool to get to the desired outcome, and then use a case study (aka, "success story") as nothing more than a way to show your client that this isn't the first project your company has taken on, and that the likelihood for success is increased by virtue of the fact that you have delivered similar results for someone else in an analogous situation..."
Another way to look at this: Would you ever willingly pay $25 for a certificate that may or may not be redeemed for a $20 retail gift card that may or may not ever be used? Believe it or not, there are companies that generate millions of dollars of sales doing exactly that. How do they pull that off? They simply promote a claim that "gift cards are everyone's #1 choice for a reward or a gift". It never ceases to amaze me how many bad decisions are made by simply wanting to give people "what they want" instead of what makes sense..."
Great points, well stated... Thank you for taking the time to share your thoughts on the topic of retail gift cards. I cannot imagine a less personal, more costly way to show appreciation to someone. People say they "love" gift cards...What they really mean is that they love being recognized... The gift cards are too often not even used. Retailers "love" them most, for that very reason (!) Thanks again! Rick"
Duncan, Thanks for the observations and comments. I don't disagree with you at all. I would add that the post is really centered more on B2B sales than B2C, but many of them do cross over as well. For most things that are sought, it is a buyer's market in B2B. Convenience is a huge factor, and the business model of seller's needs to reflect that. I am still amazed by how many companies avoid transparency, play the price game, or delude themselves into believing that they can't be replaced by an upstart competitor. They eventually find out, and usually the hard way. Thanks again for checking out Ideationz. And please keep the comments coming. Cheers, Rick "
Studies Reveal a 400 Percent Decrease in Shareholder Returns Linked to Poor Employee Engagement Since 2007"The numbers tell the story... Ignore your most "at-risk" employees at your own peril. Engagement is quickly migrating from an option to a table-stake. Terrific Post! Thank you! Rick Pulito http://ideationz.wordpress.com"
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