ShawnHessinger commented on the following stories on BizSugar
Is There Such a Thing as a Lifestyle Software Business?
"Ken, An interesting scenario but I'm really not sure if there are any businesses that can really afford to be lifestyle businesses these days. What I mean is that the radical changes we are seeing not only in technology but in the entire market leave one to wonder if any one idea can truly stand the test of time these days. In marketing terms, guru Seth Godin might call these businesses ordinary brown cows. The trouble is that we live in a culture where "purple cows" seem to arise daily with an innovative new set of products and services. All lifestyle business may be a risk these days unless they can incorporate a twist that makes them memorable and their customers loyal."What is business intelligence? A primer for small and medium sized businesses
"There's a transition here I suspect most startup entrepreneurs will face...if they last that long that is. I think developing this kind of intelligence is an evolutionary process. It's also probably different for every entrepreneur AND for every business."What Really Makes Your Customers Happy?
"Susan, I think what makes all of this stuff even more complicated is that what makes each customer happy may be different. I think in the end it may be harder and more complex to gain insight into this than many people realize. For example, there are brands I love and then brands I tolerate simply because they are all that is available. Or they may be all I can afford. And then there may be lots of people in between these extremes as well."What Really Makes Your Customers Happy?
"Susan, There may also be one additional wrinkle here. Which customers are the most important to your company's future? This is not necessarily the same as the answer to the question which customers are most important to you now. In this respect, the family analogy may not quite work. It also may mean trying to worry about what may make those customers happier in the future...even if it means gradually making the customers that are more important to you right now less happy in the process. "Subscribe
- News
- Blog
- Press Center
- Newsletter
Buttons and Widgets
- Legal
-
Privacy | Terms of Use
© 2007-2024 BizSugar.com.
Don't Network? Don't Expect to Grow! | Coaching for Women in Business
"Networking can result in new partners, new customers or both. It's hard to understand why anyone would be resistant to take advantage of this."