ShawnHessinger commented on the following stories on BizSugar

How I Saved $100,000 With Craigslist And Coffee: Lessons From Starting A TV Show
"David, Even more than an entertaining post, I think you could easily write a very informative book about your experiences with starting a show. It seems like there would definitely be a market for such a thing among both the business startup crowd and would be media moguls. Just a thought. "Social Media For Small Business Advice
"I think this is a good start but it's also probably worth noting that just as the social media has done some major evolving in the last few years so more evolution is likely to come...so all bets are off as far as how social marketing will look in even the foreseeable future."Buying A Franchise? From A " Franchise Store?"
"Fiction? OK, Joel. Does it exist or not? I understand what you're saying here but I'm also wondering about the concept as a whole. Let me just play devil's advocate for a moment. Suppose someone were able to offer franchise opportnities at a fraction of what they cost today. Would you still be against it? What if they were able to simplify basic business operation the same way McDonald's simplified making burgers? What if they did it all via Website, went ahead and called themselves salesmen and made no claims about the money you'd make? What I'm saying is, suppose someone did for the franchise business what Microsoft did for self-publishing, made it easier and cheaper and more fool proof than it's ever been before? No, the current business you're describing doesn't sound like they've got it right, but does that mean it can't be done?"Subscribe
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How to Connect Globally With Social Media
"Cindy, The paradox boils down to being consistent on the message associated with the brand while being sensitive to the cultural realities of how different people in different parts of the world use social media. I think we have talked about the second point before but I wonder if sometimes tweaking the brand becomes necessary as well and whether this ultimately means rethinking the concept of brand overall."