ShawnHessinger commented on the following stories on BizSugar
Lost Sales - Causes and Remedies
"Hey Alen, I wonder if most of this talk about the one that got away really boils down to an understanding of who your customer is, who will likely never buy your product or service even if they may show some interest and how to spend more time cultivating the former while identifying early and not wasting time on the latter."Advice On Branding Your Small Business For Holidays
"Think I like the "guerrilla marketing" idea the best though I'm not sure I ever thought of people on the street during the holiday in that way before. In this sense, would having Christmas Carolers or a live Nativity scene in front of your store be a form of guerrilla marketing? Doesn't sound edgy enough for such a name. "The Importance of Research in Marketing
"Research should be part of the development of your product and part of how you decide what features or services to include. This doesn't have to be expensive either, by the way. It can involve something as simple as talking with your customers and can even be part of the marketing and selling process. "Web 3.0: Looking at the Semantic web
"All pretty interesting especially in the area of tagging. But bringing in the idea of crowd sourcing, I wonder if some of the "intelligence" added to the way meaning is organized might not be accomplished through the efforts of users much in the way bookmarking and social sites now enable users to impose their own meaning on the materials they find online. "Cold Calling — No Pain — Just Gain! - The Pipeline
"For very small startups, ones where perhaps there is no sales force and a single proprietor or a two or three person team is responsible for all operations from providing services and product to bringing in new clients and customers, I think the cold calling approach must again be considered in the context of how much time the founding team actually has to do it versus developing new product, servicing and enhancing the service of existing customers and networking with possible leads to bring in new business."Subscribe
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Can you 'manage' Authenticity? | Talking Leadership
"I agree that complete honesty is not always possible or practical in the work place but it also may be that the degree to which it is effective says much about the quality and effectiveness of the work environment. Though true leadership can spring from anywhere there are certainly some environments in which its growth is much more likely and some in which it is less. "