ShibaniRoy commented on the following stories on BizSugar
How To Get More Twitter Followers (It's Not What You Expect)
"Twitter is definitely an important platform for social media marketing. Here are a few ways that could help you use Twitter, as an effective marketing tool. 1) Complete your profile Provide an interesting bio and create a simple twitter handle that is easy to remember. An attractive image with a witty comprehensive description should do the trick. 2) Create curiosity No one wants to read regular mundane tweets. Think out of the box! 3) Be trendy Keep up with the times. Know what’s in and what’s not. 4) Engagement is the key Engage and Participate! Hold competitions and interact with your followers. 5) Use #hashtags Tweets with hashtags are more likely to appear in search results and trending topics. When used wisely, it can go viral. 6) Create lists So you can watch your followers closely! 7) Join hands with influential people A tweet having the name of a celebrity, the mention of a charity event or noble cause or even a famous company’s name will help it go viral. Show your support and have them support you! 8) Have a clear CTA Call them to action! A clear Call-to-Action for a charity event or an environmental pledge will attract followers. Provide a link or tell them clearly what to do. 9) Be local Target people who are within your reach and give them something they can identify with. 10) Retweet Retweet interesting tweets of your followers and they would surely do the same for you. Show them that they matter to you. "How Can you Get More Followers on Twitter?
"Twitter is definitely an important platform for social media marketing. Here are a few ways that could help you use Twitter, as an effective marketing tool. 1) Complete your profile Provide an interesting bio and create a simple twitter handle that is easy to remember. An attractive image with a witty comprehensive description should do the trick. 2) Create curiosity No one wants to read regular mundane tweets. Think out of the box! 3) Be trendy Keep up with the times. Know what’s in and what’s not. 4) Engagement is the key Engage and Participate! Hold competitions and interact with your followers. 5) Use #hashtags Tweets with hashtags are more likely to appear in search results and trending topics. When used wisely, it can go viral. 6) Create lists So you can watch your followers closely! 7) Join hands with influential people A tweet having the name of a celebrity, the mention of a charity event or noble cause or even a famous company’s name will help it go viral. Show your support and have them support you! 8) Have a clear CTA Call them to action! A clear Call-to-Action for a charity event or an environmental pledge will attract followers. Provide a link or tell them clearly what to do. 9) Be local Target people who are within your reach and give them something they can identify with. 10) Retweet Retweet interesting tweets of your followers and they would surely do the same for you. Show them that they matter to you. "Do You Have Some Reasons for Blogging?
"People blog because it is beneficial to them. As far as small businesses are concerned, blogging benefits marketers in the following ways: 1) More (relevant) website Traffic 2) More Inbound Leads 3) You’ll become a knowledge authority 4) You’ll make New Friends 5) More Social Presence 6) Quality Back-links Hope this helps! :)"Business Blogging Tips: How to Structure a Business Blog Post
"Here are a few benefits that you would get, if you start blogging: 1) More (relevant) website Traffic - Where do people look for solutions to their problems – Internet, of course! If you have been posting relevant and value adding content on your blog, it would rank in the search engines, and that is how your potential customers would walk in to your office (website). Use Google Analytics to check the change in traffic. 2) More Inbound Leads - Inbound is how all the good businesses get leads now, and blogging is at the heart of inbound. With increased traffic on your website, your business leads would increase too. 3) You’ll become a knowledge authority - If you share solutions to specific business problems that your community faces, you would get recognized as a knowledge authority in the domain. Result: Respect and Recognition for you and your company. 4) You’ll make New Friends: Blog is a medium to share knowledge and ideas openly. Comments section allows people to engage in healthy discussions as well. So, you are giving the people a space to interact. 5) More Social Presence - Your readers would engage with your content (if they find value in it) by commenting, and sharing it in their own communities. Thus, more social exposure for you. 6) Quality Back-links – If your content helps people, they would link back to it, by citing your references on their own blogs. This is how you get quality back-links, which is the most important component of off-page SEO. "8 Must Do Things for All Bloggers
"Now that you are familiar with a few blogging tips, you should know why blogging is beneficial to your business. Given below is a brief summary of why small businesses should take blogging seriously. Blogging benefits businesses in the following ways: 1) More (relevant) website Traffic 2) More Inbound Leads 3) You’ll become a knowledge authority 4) You’ll make New Friends 5) More Social Presence 6) Quality Back-links Hope this helps! :)"6 Ways to Improve Your Business by Using Social Media
"Since we're talking about social media, I'd like to recommend a few ways how Twitter can help your business. 1. Increase your followers! For example, if you specialize in marketing, follow other marketing professionals for tips, information or just to connect with them. That will make a huge difference. 2. Create Lists: Create lists to segregate and manage your leads. For instance, you could add your potential customers to one list and have another for those loyal customers that you already have. By creating lists, you are following them more closely and keeping track of their needs. Segregate customers depending on how important they are to you and which stage are they at in business terms, and segregate leads accordingly. 3. Post interesting Tweets: As mentioned above, your tweet will either make it or break it. A regular tweet is restricted to 140 characters but Lead Generation Cards can have up to 240 characters, which includes the tweet, description and CTA. That is all you have to convert a customer into a client. 4. Be active: Correspond with you followers on a daily basis. Re-tweet relevant information from other links or twitter accounts. Respond to queries. Make the most of “#HashTags” so they appear on the “Trends” section. All of this will also enhance your brand image. For example, don’t think for a minute that your followers would be inactive for a certain period of time. Most of them have Twitter apps on their phone which means they are watching you all the time! 5. Be local: The concept of glocalization has really worked for brands like McDonald’s and Lay’s. Even in this case, it can be used to benefit your business. Target people who are within your reach and will benefit from your product or service. For instance, if you’re a retail chain, talk about trends in your local area of the area you cater to. That would make a difference. 6. Use an effective Twitter handle and image: The Twitter handle (username) and image makes a difference. Be specific and clear so customers can directly identify with your business/product/service. When it comes to advertising, Twitter has a couple of features that help in marketing and lead generation. Try Promoted Tweets, Promoted Trends, and Promoted Accounts."4 Tips To Create Landing Pages That Deliver Results
"I'd like to share a few landing page best practices that will surely generate positive results. • Highlight the Offer in the Headline • Sell benefits, NOT features • Use bullet points to highlight offers • Offer should be perceived as Significant • Test, test and test! A few tips on the media (image/video) of the landing page: • Use relevant landing page images • Use relevant videos to engage visitors • Use high quality images • Keep it clutter free • Use white space sensibly • Use directional cues for landing page images • Use human photos to increase conversions • A/B test Finally, a word or two about earning your visitor’s trust • Add Customer Testimonials and Reviews • Add Customer logos • Add Press Coverage • Provide Social proof • Show Certification from Big Names • Write Terms and Conditions in layman language • Stick to Professional design • Promise them Privacy • Provide a Phone Number and Social Media Icons Hope this helps! "10 Tips To Become A Successful Blogger
"Now that you are familiar with a few blogging tips, you should know why blogging is beneficial to your business. Given below is a brief summary of why small businesses should take blogging seriously. Blogging benefits businesses in the following ways: 1) More (relevant) website Traffic 2) More Inbound Leads 3) You’ll become a knowledge authority 4) You’ll make New Friends 5) More Social Presence 6) Quality Back-links "Subscribe
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A Google+ Local profile you can be proud of: 4 step process
"Here are the various options available to you, if you want to rank high on Google: Google Places: It has a pretty neat interface (much neater than Google Plus). If you are a business catering to a local audience (aiming to appear in Local Listings), and Posting as a Business is not very important to you, then you can go for this. If your business is verified, Google would eventually upgrade your account to a Google Plus Local account. Google Plus Local: If you want to appear in Local Listings (address is important for your business), and you want to post socially as a business and engage with your followers, Google Plus Local is what you want. Now, if you already have a local listing (Google Places), and you create and verify your Local Business (from Google Plus Local page), the listings get merged with the Page, thus enabling the functionalities of both Places and Local. Google is also auto-upgrading some verified Google Places accounts to Google Local Pages; if it doesn’t happen for you automatically, and you have a verified business, you might see the upgrade option in your dashboard. Google Plus: If your business address and locations are not very important to you, and social interaction is your main aim, Google Plus Page (other than Local) is the way to go. For more information - read this post - http://www.leadsquared.com/google-places-for-business-and-google-local/"