Bembridge commented on the following stories on BizSugar
I agree with the points in this post. I started blogging about 2 things I had passion for in 2005 when the blog world was still quite new. Travel at http://www.tipsfortravellers.com and Marketing at http://www.garybembridge.com . I did it to experience and learn about this new tool. I have to say that I learnt so much about how online works, and what does not. I knew so much more about online and digital than colleagues at work did through trying it out. The bonus was that it does bring in some money, but that was not the goal. The key is to be thinking about content and what you can bring when you start!"
Agree. They started out as helpful and well considered tools to help understand a topic, something I had blogged about: http://www.garybembridge.com/2012/03/infographics-what-are-they-when-should.html But they know have, as you say, become like spam and over used. Hopefully a way can be found to filter out the good ones as I am now tired of seeing so many - and so many that are weak! "
Thanks for the article. Many would argue that marketing should be at the centre of what you do at all times as is about identifying what you offer that is unique and differentiated to the right target at the right price in the right place. It is really important that it is a habit. But is what drives you. The key then, which is what I took from the article, is to make sure you spend time every day making sure you are being true to it and activating it."
One of the biggest benefits is also to help build recommendations and endorsements both through reviews and the discussion of them. Plus I also think they have a major role to play in helping on expelling "how to" use products, tips and advice. They are also a powerful destination to drive traffic to from more traditional media and campaigns, for more information and promotions!"
In these digital days, the role of business cards one would think should have become less important. However, they still play a key role. And as you suggest, the role has become even more key. They no longer provide just contact details but can be a showcase, a promotional tool and help you stand out and be remembered!"
Thanks for the post and the explanation. I am pleased that Google is trying to get rid of content getting good ranking just because is SEO optimised. If the focus was on good content then all would be better. However, it seems that is alone is never enough as the SEO techniques do play a role. Please keep the tips coming. I am trying to focus on content but know we all need to understand how to post in ways that will help ensure people see the content too!"
Thanks for these tips. Thinking about when I sign up for newsletters the key is how good the content is, and so don't want to miss it + reassurance my email will not be sent anything else other than what I sign up for - and then is nice to get something exclusive or as a bonus that I would not get if just used the RSS feed or visited the site. I think that incentive is a nice touch, but would not be more important that great content ongoing."
One of the big debates has been the concept of "free" as a way to get business. I am in your camp on this and think, as you say, the key is to show your ability, credentials and capability - and also blogging will raise your profile online and in search. So people will find and you more too."
As you say, being honest and focusing on doing the right thing (in this case about focus on the job in hand and actively go out an learn and adapt) is the best approach. I believe strongly that "the good guys always win in the end". It has become all too common to turn a blind eye, and to push the boundaries to unacceptable limits. It may work in short term, but as you outline, a constant focus on growing and learning and trying things out has won through for you. It will for everyone. But one must have more of an eye on the medium and long term."