Fionamceachran commented on the following stories on BizSugar
How Much Does Marketing Cost?
"Thanks Ann-Christin I find that when asking businesses about their marketing costs, they start to talk about how much they spend on advertising. I think some real education is needed so small businesses understand HOW they should allocate their budgets, and not just spend on "advertising". Thank you for sharing the article from Sarah Mitchell. It's a great idea for businesses to start looking at their marketing channels as assets. It may be easier then to decide where to spend the company's time, resources and budget. Yes “marketing should really be part of your product, your business, your service.” And in fact, marketing IS part of your product, your business and your service - there is no escape :)"How Much Does Marketing Cost?
"Hi Shawn Yes, I do tend to stop some people when they start going on about "free" marketing. Just because it is free, doesn't mean there is no cost ;) It largely depends on the resources you have available too, and the budget you have available. If you have a sizeable marketing budget you can use this. If you have a small and limited budget, you need to give more time. I think it depends more on which resource you have - time vs money - rather than what kind of business you are in. And you're right, different kinds of marketing are best for different kinds of businesses. There is no all encompassing solution that matches every business type."10 Social Media and Mobile Business Card Tools
"Hi Shawn Wow, choosing a favourite would be quite difficult. Card.ly is very good and simple and straightforward. Snap Dat and Beam Me Live are only really good if you have an iPhone. I like the TwtbizCard but it is a bit tricky to figure out. Socialized Card is ok, similar to Card.ly. Retaggr is quite good with the RSS feeds following your profile info. With "My Name is E" and "Magntize", these are quite similar where you can really customise the look and backgrounds, and they both look ready to merge with smartphones. So, I don't REALLY have a favourite, but for stylish, I like the last two."« previous123 next »
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How Much Does Marketing Cost?
"Hi Yoni Thank you for your feedback. That is such a great compliment. Fiona"