Ivanwalsh commented on the following stories on BizSugar
Are You Half Full Or Half Empty? Your Business Results Depend On It
"Hi Frederique, I think where most of us get this wrong is confusing being positive and being realistic. For example, if a product isn’t selling well, being ‘positive’ helps to stick with it for a while... but one also needs to stand back and examine why it’s not working. That’s being realistic. and another thing is to see what you can learn from failures rather than feeling defeated. Ivan"Subscribe
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How to Write a Marketing Plan for Twitter
"Thanks Niall, I didn’t have much luck with twitter until I began to develop a plan – not in the formal sense as shown above – but thinking more strategically and also looking at how others do it. For example, Scoble made some points about how Brogan was doing it wrong (I know!) but then explained how he used Twitter. When I read how he’s using it, the penny dropped and I began to rethink my approach. Live and learn!"