Jennybhatt commented on the following stories on BizSugar
The Conference Hustle
"Thanks, Heather, for the comments. Yes, I've definitely also come across the information hustlers you describe. Somehow, I see them as relatively less troublesome than the ones who are trying to sell me something. I don't mind talking with a blogger or journalist about my biggest takeaways from a trade show or conference. Some of them are good enough to reference/credit you and your business as quid pro quo. But, you're right that there is a gradually increasing number of these now as well. Thanks again - great comments, as ever."Booknotes: The Republic of Tea
"Lyceum, you're welcome. I read this book first about 10 years ago. I enjoyed it just as much during this 2nd reading. I had made this my blog's book-of-the-month in Dec, before you told me about your tea enthusiasm. So, I was hoping that you'd chance on the post when I finally published it. There are a lot of such other quotes in the book - I had a hard time picking just 3 to highlight. You'll enjoy the book, I'm sure. Thanks for the comment."To Sell is Human (Booknotes)
"Heather - thanks for the comments. Yes, this book is very much about the "non-sales" selling that we all do in our day-to-day interactions, whether we're explicitly selling a product/service or just trying to convince others of our ideas. As Pink points out, even in full-time employment, only 1 out of 9 people is engaged in explicit selling but the remaining 8 are also doing "non-sales" selling. When I worked in the corporate sector in both my selling and non-selling roles, I found the skills that Pink talks about - attunement, buoyancy, clarity - to be very valuable and wish I'd read this book during some of my difficult moments then. Thanks again."To Sell is Human (Booknotes)
"Lyceum - Thanks for the comments. I am not a fan of pushy selling either. In fact, this book is all about the end of the era of pushy selling - the entire first section describes why and how this has changed. In particular, Pink's point is that almost every interaction is about "selling" in one way or another - ideas and concepts, if not actual products/services. In that sense, my blog post is about selling readers on the idea that this is a book they will want to read. Your response is about selling readers on the idea that referral marketing is a superior approach. :) See where I'm going with this? Re. referral marketing, while I am definitely a big fan of this approach too, I see a distinction. Referral marketing is about generating qualified, high-quality leads through existing clients, centers of influence, various networks, etc. And, while it generally results in sales, selling itself is a different discipline altogether. More on this separately. This particular book isn't about marketing per se but about how selling has and needs to evolve - and the personal skills and qualities required. Thanks again."Subscribe
“Adam: Adding to the list: Inleed in Sweden! ;)...”
“Lisa: Thanks for your nice words! It is available on my podcast host for...”
“Love the title Martin, where is it available?...”
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
Reader Question: Should I Start Blogging for My Small Business?
"Val, thanks for your comment. Yes, I'm pro-blogging anyway, but I understand that some people are not keen on writing regularly. I believe the reader is going to go with the Paper.li idea for now (he posted a response on my blog). Thanks again."