Justin_amendola commented on the following stories on BizSugar
Hey, Stephen. I agree on QR Codes presenting a real ROI measurement opportunity. It's always important to measure the impact marketing has on a business. QR is inherently measurable and also enables more tracking of traditional print and direct mail programs."
I would also add a core SEO strategy to that list. While basic SEO is important for every page on a website, it's critical for a homepage, which will usually see the most traffic and linking. It doesn't take a rocket scientist to ensure a basic keyword strategy, search-friendly URL, sufficiently written SEO meta data and matching H1/H2 tags. These are all things that, when aligned, will help build organic search traffic to a website/homepage over time."
Dean: You're absolutely right that printed collateral still plays a valuable role in customer acquisition. I'll take that one step further and suggest that the savvy business start testing the use of QR codes on posters and brochures. QR codes give potential new customers an immediate action when viewing a print. That can help a business deliver a richer message or even generate leads instantly. There's also a large degree of campaign tracking associated with QR codes. Thanks, Justin"
Inspirational writing is not only better for the reader, but also much more efficient for the writer. When I'm not "feeling it," a simple post can take 3x as much time to write. That's a waste of my time. I think one question your post raises is how to get inspired when a writer has time sensitive needs? I know you promote a less-structured publishing model, but sometimes a writer just needs to get some new content out the door. Any advice?"
Automation is a hot topic at the moment, but it only makes sense if you apply it correctly and have the staff required for ongoing management. I've seen some businesses use the phrase "marketing automation" like it was a bag of magical beans. I imagine there is a lot of disappointment when those businesses try to implement and manage their automation tools."
Holly: You raise some great points and I agree with most of them. I would also add that in order to justify a "marketing investment," a business needs to be able to effectively measure and monetize its marketing programs. As Warren Buffett says, "Investing is the act of giving up some of your purchase power today in exchange for more purchase power in the future." Marketing is only an investment if a business is in the position to reap greater purchasing power in the future. In my experience, many small businesses spend on marketing without clear objectives and measurement capabilities. Consistency is critical, but so is a view into what is expected (and when) from a marketing investment. Thanks, Justin"
Hi, Heather. You make a great point about finding your niche. The article offers some basic questions to help get started, but as your blog or email programs get more complex, it certainly gets harder to differentiate and curate content in a way that is unique. That's where there's no substitute for introspective analysis and hard work. Have a great weekend!"