Lyceum commented on the following stories on BizSugar
Getting Fickle Consumers to Buy Into Your Brand
"Debra: I often use the Starbuck's example of going back to basics, shutting down the espresso machines for day, learning how to make a good cup of espresso again! ;) Regarding Lululemon's range of size, shouldn't it be up to the them to decide? How about the competitors? Do you they have more sizes? Maybe the fickle customers will vote with their wallets and move on to other vendor sources? Personally, I want to the reach the "fickle" customers who understand the trader principle and the free exchange of products and services. I will let the customers do a taste test and come up with their own personalized beverage blend and then supply them with this individualized product. It will be interesting to see if my potential customers will buy into my new beverage brand!"Answer These 3 Questions Before Jumping Into Entrepreneurship
"Cate: Could you list start-up companies that have been able to answer these 3 questions (Concept: Is it a good idea?, Execution: How Well Can You Execute the Concept? and Profitability: Is Your Business Model Profitable?)? Talking about business ideas, have you read Shawn Hessinger's post, Never Start With a Great Idea, on Small Business Trends? http://smallbiztrends.com/2014/03/never-start-with-a-good-idea.html"Subscribe
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
10 Landing Page Case Studies to Help you Optimize your Own
"It was interesting to flip through the presentation and see the before / after examples. Could you give some tips on landing pages / opt in / "launching soon" tools? I have heard about Launch Rock and wanted to explore different tools for a future online venture."