Nialldevitt commented on the following stories on BizSugar
Using SNS (Social Networking Services) To Stretch The Traditional Spend
"Hi Connor, great post and thanks for providing a super example! The key take away for me is interaction. In other words, don’t treat social in isolation or think of it as something completely different. When I consult with clients, I always start by asking them: what are the existing business goals and how are your traditional sales and marketing supporting these. Social are layers of sophistication and tools that can be added to achieve these quicker, faster and better."Why Social Media Are Not a Strategy
"Hi Helen, this is a great post and you make some very valuable points that definitely require further consideration. While I agree that having a presence on social media is far from a strategy in itself, I would advise that all businesses need to consider social media, in the context of and as an extension of how the internet has and is continuing to impact on how, what and where we buy. I include B2B. My point is that the world that we live in, and how we do now do business is changing and this change is accelerating. While technology is facilitating this change, it is ultimately been driven by people (our buyers). We live in a constant state of flux, where speed and the ability to adapt are becoming the key drivers of our success. Some industries have experienced this in an almost brutal way and we are all now experienced this to a greater or lesser extent. This change is continuing to create massive and multiple opportunities for those that have embraced it and the consequences of fighting it have so far proven detrimental to those who decided to do so. So do businesses have a choice as to whether or not they engage with social media? Perhaps! Do businesses have a choice as to whether or not they engage with the people that reside in those social media? That answer I’m a little more convinced of. You asked “what are social media?” and stated the answer is partly in the question. But for me the real reason why social media are not a strategy lies in how we define social media. In my opinion the social media phenomimum has much less to do with the media or the networks and much more to do with the millions of people who now inhabit the technologies. Rightly or wrongly, social media are impacting more and more on people’s lives and it’s in this context that businesses need to ask themselves, should we be using social media?"Subscribe
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Why Sitting Pretty Inevitably Ends Up Pretty Ugly
"Hi Lewis, some great observations shared here. I particulary like your points around needing to stand out from the crowd more, and employees needing meaninful involvment and wanting to make a difference. "