Nialldevitt commented on the following stories on BizSugar
Controversy - Packing A Powerful Marketing Punch
"I personally don't have much of an issue with brands using controversy, but that's probably because I don't see the examples you mention as that controversial. If I did, perhaps my opinion would be different so maybe it ultimately comes down to what we find controversial? However, I would say that there are so many ways to do really creative marketing, I wonder is 'controversial' just a lazy option?"6 Reasons Why I'll Continue To Take Notes During Sales Meetings
"Some great points there, Elaine. Thanks for sharing your experience and insight. Another one that perhaps I should have mentioned is that note taking allows you to easily summarise at the end of the meeting. I often find when I do so that this prompts the person to add even further details."The Truth About Brands
"Paula, you're may not like me for saying this but isn't all marketing inherently dishonest to a point. In other words, the job of marketing is about creating associations with brands that don't actually exist. So perhaps the question is how big the lie and what's too far? I've felt for a while that there is a huge marketing opportunity for what I would term 'a warts an all approach' because in my opinion the single biggest opportunity for brands right now is to really be authentic."Transform Your Online Presence - From Woeful To Wonderful
"Hi Sarah, another takeaway for me is that social media is always an extension of the values and culture of the organisation. In your example, this business was already great at customer service but they just needed to carry that on to their online presence."Do Business Owners Know What Makes For A Good Manager?
"Hi Dave, another great post! I think your advice around building a creative environment is very important and especially what you said about giving managers the freedom to sometimes fail. This takes some courage from the business owner but is a very important process in getting people to achieve bigger results."Subscribe
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25+ Resources for Family-Owned Companies: The Frugal Family Business Guide
"Hi Adam, this is a great resource, thanks for putting it together. The Family Biz Magazine looks worth checking out - Niall"